Camp Sales Advisor
IMG Academy
Camp Sales Advisor
IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future while preparing them for college and for life. IMG Academy has been nationally recognized by organizations including Sports Business Journal, USA Today, and the Best and Brightest Companies to Work For for its workplace culture, innovation, and commitment to developing people both on and off the field.
IMG Academy provides growth opportunities for student-athletes and partners through an innovative suite of on-campus and online experiences:
- Boarding school and camps, delivered on a state-of-the-art campus in Bradenton, Florida
- Online coaching through IMG Academy+, focused on personal development through the lens of sport and performance
- Online college recruiting through NCSA College Recruiting and SportsRecruits, providing industry-leading recruiting education, tools, and access to a network of more than 40,000 college coaches for student-athletes, families, club coaches, and event operators
- Elevate by IMG Academy, a performance and personal development solution that delivers mindset, leadership, and wellbeing programming to schools, colleges, and organizations through a combination of digital content and immersive experiences
Position Summary:
The Camp Sales Advisor will be responsible for the full sales lifecycle of our Camp Sales Department and camp offerings in-person from our campus in Bradenton, Fl. The role focuses on conversion of high-volume youth camp inquiries into enrollments by providing expert consults, recommending the right program mix, responding timely to questions and utilizing technical selling skills. You will own the lifecycle of the enrollment process for the Camp Program and serve as the point of contact for the customer for the duration of the process, while maintaining an accurate pipeline of prospective and enrolled business.
Position Responsibilities:
- Lead intake and qualification: Rapidly respond to inbound leads from web forms, paid media, referrals, events, chat, and phone; meet SLA within minutes/hours
- Determine customer needs and expectations while making expert recommendations to maximize the customer's experience
- Educate customers about camp programming, features, and benefits of IMG Academy camp programs; through demonstrated product knowledge in all areas of the camp program
- Consultative selling and closing : Conduct structured discovery calls with parents and athletes; address timing, sport level fit, duration and training objectives to determine best recommended programing
- Guide families through the enrollment process through education of our full suite of product offerings and addons while setting clear next steps and confirm expectations
- Host prospective customers while on campus to learn about our Camp programs; lead tours and convert on-site
- Pipeline management and CRM excellence: Properly and effectively use the necessary CRM software to track pipeline, sales, scheduled follow-ups, and record pertinent notes for each customer; maintain an inspection-ready pipeline
- Manage a prioritized inbound queue with disciplined follow-up cadences through phone and email
- Collaboration and market development: Work closely with the Camp Sales Manager to create effective strategies for increasing camp enrollment, through retention strategies and new enrollment conversion
- Identify new opportunities for business development designed to increase camp program enrollment (families, teams, clubs); prospect potential camp customers through daily phone calls, email, or other outreach strategies (typically 50 phone calls per day) for leads and re-engagement
- Maintain close relationships with related departments on campus to ensure proper client transition from sales to customer support
- Team support and campus presence: Provide support and cover for other advisors including tours with prospective families, teams, groups, and at times language translations
- Attend regular team meetings and support peers as needed; mentor other team members on inbound excellence
- Maintain a thorough knowledge of IMG Academy campus, schedules, housing, dining, facilities, and sport-specific program details
- Adhere to all company policies, procedures, and business ethics codes; other duties as assigned
- Performance Metrics: Speed-to-lead, first-contact rate, show rate to consult
- Close rate by source (web, paid, events), average revenue per enrollment, and add-on attachment rate
- Pipeline coverage, forecast accuracy, and sales cycle time
- Tour-to-enrollment and event-day conversion; re-enrollment and multi-program expansion
- Data hygiene and SLA adherence
Knowledge, Skills and Abilities:
- Marketing, Sports Marketing, Sports Management, Business, or related majors preferred
- 3+ years of quota-carrying inbound sales experience in camps, youth programs, ticketing, memberships, or hospitality; demonstrated track record of sales revenue
- Experience with high-volume calling, following up on leads, and generating pipelines; strong phone and virtual consult skills with parents of youth/teen athletes
- General knowledge of sports and youth sports pathways; ability to personalize sport/session recommendations
- CRM proficiency and MS Office; attention to detail and disciplined activity hygiene
- Excellent written and verbal communication skills; desire to work collaboratively with colleagues
- Ability to manage time effectively, meet personal and company goals, and work effectively with other members of the advisor team
- Must be available to work evenings, late shifts, and weekends as needed to support business demands and ensure appropriate coverage (shifts are typically 9am-6pm or 1pm-9pm)
Preferred Skills:
- Bilingual (Spanish/English)
- Network in youth sports ecosystems (club/HS/AAU/ECNL) and experience hosting groups/teams
- Master's degree in Sports Management, Business, or related field
Physical Demands and Work Environment:
- Ability to work flexible hours to include nights, weekends and holidays is required
- Ability to lift, move, push and pull equipment or boxes in excess of 40lbs.
- Should be able to handle outdoor temperatures for a reasonable period of time.
- Must be able to move around campus which includes gym, turf, fields, etc.
Background Requirements:
- Requires a background check upon offer
- Requires a drug test upon offer
This position requires a Florida Level 2 Background Screening. Learn more about the screening process and requirements by visiting the Florida Care Provider Background Screening Education & Awareness website: . Benefits: As a full-time member of our team, you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time and seasonal/temporary roles.
- Comprehensive Medical, Dental and Vision
- Flexible Spending Account and Health Savings Account options
- 401k with an Employer Match
- Short Term and Long Term Disability
- Group and Supplemental Life & AD&D
- Gym Discount Program
- Pet Insurance
- Wellbeing Program
- and more!
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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