Senior Marketing Manager

Overview

We are seeking a hands-on, results-driven Senior Marketing Manager to lead and scale our demand generation and performance marketing initiatives. This key role is responsible for developing and executing full-funnel marketing strategies that drive pipeline growth and sales enablement within the cybersecurity and business risk sectors. The ideal candidate will bring deep expertise in multi-channel digital marketing, corporate branding, and strategic campaign management. This is a high-impact position, working cross-functionally with sales, subject matter experts, and executive leadership to align marketing with business objectives and revenue goals.

Base pay range

$130,000.00/yr - $150,000.00/yr

This range is provided by Financial Additions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Responsibilities

• Growth Marketing & Demand Generation
  
  
  
  
  
  • Lead the development and execution of a comprehensive growth marketing strategy focused on generating qualified leads and driving measurable business outcomes.
  
  
  
  • Build and optimize multi-channel campaigns across paid digital platforms (LinkedIn, Google, Meta, X) to generate pipeline and revenue.
  
  
  
  • Create and execute messaging frameworks and creative briefs that support campaign goals and brand positioning.
  
  
  
  
  



• Brand, Content & Messaging
  
  
  
  
  
  • Drive brand consistency across all digital and sales channels; lead initiatives to evolve and position the corporate brand in the market.
  
  
  
  • Create targeted market segmentation strategies and customer profiles to deliver personalized, high-converting content.
  
  
  
  • Collaborate with SMEs to develop thought leadership content aligned with cybersecurity trends and client challenges.
  
  
  
  • Develop sales support tools such as pitch decks, battle cards, and one-pagers.
  
  
  
  • Execute full-funnel marketing campaigns in collaboration with sales, creative, and analytics teams to ensure on-time, accurate launches.
  
  
  
  • Partner with the Chief Revenue Officer to align marketing operations, campaign messaging, and sales enablement strategies.
  
  
  
  
  



• Events & Partner Marketing
  
  
  
  
  
  • Plan and manage logistics for webinars, workshops, conferences, and virtual events, including booth setup and lead capture.
  
  
  
  • Collaborate with external technology and channel partners to develop co-marketing campaigns and joint go-to-market strategies.
  
  
  
  
  



• Marketing Operations & Analytics
  
  
  
  
  
  • Manage quarterly and annual marketing budgets, resource allocation, and performance tracking.
  
  
  
  • Own campaign reporting, KPIs, and marketing attribution to optimize ROI and uncover growth opportunities.
  
  
  
  • Oversee content strategy and social media campaigns, including scheduling, audience targeting, and performance analysis.
  
  
  
  
  

Qualifications

• Required:
  
  
  
  
  
  • 7+ years of B2B marketing experience, with an emphasis on digital strategy and demand generation.
  
  
  
  • Strong background in cybersecurity, B2B technology, or related professional services industries.
  
  
  
  • Proven success executing full-funnel marketing strategies and account-based marketing (ABM).
  
  
  
  • Demonstrated ability to align marketing programs with revenue targets and optimize for pipeline velocity.
  
  
  
  • Strong communication skills and experience engaging with executive stakeholders and cross-functional teams.
  
  
  
  • Experience managing corporate brand initiatives and leading content marketing efforts.
  
  
  
  
  



• Preferred:
  
  
  
  
  
  • Experience in professional services, cybersecurity, IT, or technology consulting.
  
  
  
  • Background in media planning or agency-side digital marketing.
  
  
  
  • Hands-on experience with both organic and paid social media strategy.
  
  
  
  
  

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Staffing and Recruiting