Mgr Content Strategy

Job Description

Job Description

Title:Manager of Content Orchestration & Personalization
Location: Dallas TX
Pay : 45-53/HR on W2

The Manager of Content Orchestration & Personalization owns the structural foundation that makes content strategy actionable at scale at Health. This role is responsible for designing, governing, and stewarding the enterprise content taxonomy, metadata schema, and CMS governance framework that ensures Health content ecosystem across website.com, Scrubbing In blog and MyHealth is organized, discoverable and built for personalized delivery at scale.

 

This role builds the enablement layer at the intersection of content strategy and systems design, ensuring every asset is properly classified, mapped to health topics, audience segments and journey stages and ready to reach the right customer in the right moment in their health journey.

 

WHAT IS EXPECTED (Essential Functions)

List the top responsibilities of an incumbent in this role in order of importance, most essential at top.

• Design, build, and maintain the enterprise content taxonomy for bswhealth.com, Scrubbing In and MyHealth within Sitecore including tag hierarchy and metadata schema standards and enforce consistent governance across all digital content assets in the CMS and DAM
• Own the content-to-personalization mapping within Sitecore Personalize, defining which content assets surface to which audience segments under what behavioral or demographic conditions, in partnership with the Platform, Engagement and Web teams
• Serve as the primary point of contact for content requests from the MyBSWHealth digital product team, owning the intake triage process, scoping requests against team capacity and strategic priorities
• Partner with content strategy to ensure personalization requirements and taxonomy considerations are integrated into content briefs at the planning stage, not retrofitted after production is complete
• Train and conduct ongoing audits of the web and editorial teams on tagging standards and metadata governance expectations to maintain content quality, searchability, and downstream personalization accuracy
• Partner with IT/Digital Platform on CMS configuration decisions that affect content team workflow, representing editorial and personalization requirements in technical planning conversations
• Coordinate with web and SEO leadership to ensure content taxonomy and information architecture are aligned across content strategy, web governance, and organic discoverability infrastructure
• Maintain governance documentation including content type definitions, field-level tagging guidance, lifecycle rules, and CMS usage standards; run a regular cross-functional taxonomy review cadence with marketing, clinical, and digital product stakeholders
• Build a living content inventory mapped to active personalization use cases, identify gaps and redundancies, and report regularly on intake volume, request cycle time, and personalization coverage across key audience segments

 

Performs other position appropriate duties as required in a competent, professional and courteous manner.

 

The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Baylor Scott & White Health.

 

 

KNOWLEDGE, SKILLS, and ABILITIES

List the knowledge, skills, or abilities that a person in this position needs to have when in this role. Every link should tie back to the essential functions that have been identified above. If a link cannot be made between knowledge, skills, or abilities listed and one or more of the essential functions, it should not be listed below.

• Direct, hands-on experience designing and governing content taxonomies and metadata schemas within an enterprise CMS—Sitecore, Adobe Experience Manager, Drupal, or equivalent digital experience platform
• Ability to translate editorial content strategy into structured content models and governance frameworks, with a clear understanding of how taxonomy and metadata quality enable personalization, search, and AI-assisted content workflows downstream
• Strong stakeholder management and cross-functional collaboration skills; comfortable navigating competing priorities across clinical, marketing, technology, and digital product teams, and able to make and enforce governance decisions in ambiguous environments
• Working knowledge of Sitecore AI and Sitecore Personalize or similar is preferred; familiarity with audience segmentation logic, personalization rule configuration, and content targeting frameworks a strong plus
• Detail-oriented systems thinker with the ability to hold both the structural logic of a content architecture and the editorial purpose it serves, translating between technical and non-technical stakeholders effectively
• Demonstrated ability to build processes, documentation, and governance frameworks in a newly created or evolving function, operating with autonomy and clarity in an environment without established precedents
• Familiarity with health system content environments, including medical accuracy requirements, compliance considerations and governance across a multi-site, multi-brand digital ecosystem is preferred

 

 

MINIMUM REQUIREMENTS

EDUCATION: Bachelor's or 6 additional years of relevant experience

EXPERIENCE: 5 years of relevant experience

CERTIFCATION/LICENSE/REGISTRATION (please detail) :

PATIENT CARE: Non-Clinical

Other (please detail) : Hands-on experience with Sitecore or equivalent CMS preferred; background in UX, information architecture or content design is a plus; health system or regulated industry experience is preferred

Kindly share resume with answer: 
Q1: How many years of experience do you have designing and governing content taxonomies, metadata schemas, or content models within an enterprise CMS?
Q2: Which enterprise CMS platforms have you worked with hands-on? A: Sitecore B: Adobe Experience Manager C: Drupal or any other 
Q3: Have you personally designed or maintained a content taxonomy, tag hierarchy, metadata schema, or structured content model? Please describe.