National Sales Manager

National Sales Manager

Packaging Machines / Assembly Machines / Industrial Machinery

Location: Baltimore, MD (HQ-based)

Travel: Up to 50% nationally

Why This Role Exists

Filamatic is seeking a National Sales Manager to lead profitable growth across both new capital equipment and aftermarket revenue streams. This role owns national sales performance and is responsible for building a disciplined, high-performing sales organization that delivers bookings, expands installed-base penetration, and strengthens long-term customer partnerships in regulated and quality-driven markets.

What You’ll Do

• Lead and execute the national sales strategy for capital equipment, upgrades/retrofits, and aftermarket services


• Own annual bookings targets, pipeline health, and forecast accuracy across direct and indirect channels


• Coach, develop, and hold Regional Sales Managers and Sales Engineers accountable to performance expectations


• Lead complex, multi-stakeholder sales cycles including pricing, ROI/TCO justification, and contract negotiation


• Grow aftermarket revenue through parts programs, service agreements, and installed-base account planning


• Oversee customer service and commercial operations functions tied to order flow, parts, and customer escalations


• Represent the voice of the customer internally with engineering, operations, service, and supply chain


• Monitor competitive activity and adjust go-to-market strategy accordingly

What We’re Looking For (Required)

• Bachelor’s degree in Business, Engineering, or a related field (or equivalent experience)


• 8+ years of B2B sales experience in capital equipment, automation, or industrial machinery


• 4+ years of people leadership experience managing field sales teams


• Proven success driving both new equipment and aftermarket/service revenue growth


• Experience managing manufacturer representatives or distribution partners


• Strong command of CRM systems, pipeline governance, and forecasting discipline


• Willingness to travel nationally up to 50%

Nice to Have

• MBA or advanced technical degree


• Experience selling into pharmaceutical, biotech, diagnostics, or personal care markets


• Familiarity with packaging line integration, controls environments, and OEM–integrator ecosystems


• Track record of competitive displacement of entrenched OEM installations

Compensation and Benefits

Base Salary Range : $80,000 – $140,000 per year

Incentive Compensation : Annual bonus and commission plan tied to bookings, revenue and aftermarket margin targets

Benefits: 3 weeks of annual vacation, 10 paid holidays, 401(k) with company contribution, parental leave, and comprehensive health (3 plan options), dental, and vision coverage. Eligibility for insurance and 401(k) begins the first of the month following 30 days of employment.

About Us

Filamatic, a division of National Instrument, LLC, is a leading manufacturer of industrial packaging machinery for the Pharmaceutical, Biotech, Diagnostic and Cannabis Industries. Our success over the last 70 years is attributable to exceeding customer expectations by providing products and services which offer a superior value proposition, creating a great working environment for our employees, hiring exceptionally qualified staff, and driving continuous process improvement.

Our Values represent the lens we use when making decisions that impact the company, employees, and our customers. Each person we add to our organization should reinforce these values. We seek out individuals who support/embrace these values. Filamatic core values are: Adherence to the Golden Rule, Continuous Improvement, Customer Centric, Takes Ownership, Persistence, Courage to be Curious, Resilient Mindset, and Practical Excellence. To learn more about the exciting work of Filamatic, please visit our website at and check out our capabilities on our YouTube video:  . 

Employment opportunities are contingent on successfully completing a background check, drug test and physical as applicable based on the position.

Equal Opportunity Employer

National Instrument dba Filamatic is an equal opportunity employer. National Instrument dba Filamatic does not discriminate in employment with regard to actual or perceived race, color, creed, religion, national origin, citizenship status, ancestry, age, sex or gender(including pregnancy, childbirth, related medical conditions and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service or veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws and ordinances