VP of Marketing

Job Description

Job Description

Schylling is seeking an experienced and visionary Vice President of Marketing to lead the company's global marketing strategy and accelerate growth across its portfolio of iconic toy, novelty, collectible, and lifestyle brands, including NeeDoh®, Lava®, Big Wheel®, and other owned and licensed properties.

Reporting directly to the CEO, the VP of Marketing will be responsible for building brand equity, driving consumer demand, expanding cultural relevance, and creating breakthrough marketing programs that fuel retail and ecommerce growth. This executive will oversee all aspects of marketing including brand strategy, line planning, consumer insights, digital marketing, social media, PR, communications, influencer marketing, licensing marketing support, and trade marketing.

The ideal candidate is a strategic leader, innovative marketer, and business builder with a proven track record of scaling consumer brands and creating impactful consumer experiences.

Key Responsibilities:

Executive Leadership:

• Develop and execute Schylling's global marketing vision and long-term growth strategy.
• Serve as a key member of the executive leadership team.
• Partner with the CEO and senior leadership to establish strategic priorities and growth initiatives.
• Build and lead a high-performing marketing organization focused on innovation, accountability, and collaboration.

Brand Strategy & Portfolio Management:

• Lead brand strategy across Schylling's portfolio, including NeeDoh®, Lava®, Big Wheel®, and emerging brands.
• Establish brand positioning, messaging frameworks, and annual marketing plans.
• Drive long-term brand equity and consumer relevance.
• Identify opportunities for brand expansion, licensing, partnerships, collaborations, and new consumer segments.

Consumer Marketing & Demand Generation:

• Lead integrated marketing campaigns across digital, social, influencer, PR, experiential, retail, and traditional channels.
• Develop programs that increase consumer awareness, engagement, and purchase intent.
• Drive growth across ecommerce, Amazon, DTC, and retail channels.

Digital & Social Leadership:

• Oversee digital marketing, social media strategy, content development, influencer programs, and community engagement.
• Leverage emerging platforms and cultural trends to expand brand reach.
• Develop data-driven performance marketing initiatives.

Product Launches & Innovation:

• Partner with Product Development to bring innovative products to market.
• Lead go-to-market strategies for major launches and seasonal programs.
• Ensure marketing efforts support both retail sell-in and consumer sell-through objectives.

Retail & Trade Marketing:

• Develop marketing programs that support key retail partners and strengthen customer relationships.
• Create compelling retailer presentations and promotional programs.
• Collaborate closely with Sales to drive category growth and retail success.

Consumer Insights & Analytics:

• Establish a consumer insights capability that informs product development and marketing decisions.
• Utilize data, research, and market trends to identify growth opportunities.
• Measure marketing effectiveness and optimize investment allocation.

Creative & Communications:

• Oversee brand creative, packaging direction, content creation, public relations, and corporate communications.
• Ensure consistent brand expression across all consumer and retailer touchpoints.
• Lead agency relationships and external marketing partners.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 12+ years of progressive marketing leadership experience.
• Proven success leading marketing for consumer products, toys, entertainment, lifestyle, or CPG brands.
• Strong understanding of brand building, digital marketing, consumer insights, and retail marketing.

Schylling offers a competitive benefits package that includes medical and dental with an 80% company contribution, vision insurance, company-paid life and disability insurance, PTO and 10 paid holidays, product discount, and a 401(k) with company match.