Senior Director, Norton Global Brand & Integrated Marketing

Senior Director, Norton Global Brand & Integrated Marketing

The Senior Director, Norton Global Brand & Integrated Marketing is responsible for defining and operationalizing the global brand strategy while owning campaign architecture, content strategy, messaging and go-to-market execution across key product launches and initiatives.

This role sits at the intersection of brand, product marketing, and growthensuring the brand vision translates into differentiated product messaging, high-impact campaigns, and flawlessly executed global launches. The Senior Director shapes brand architecture, campaign systems, product storytelling, and GTM orchestration to drive both long-term brand equity and near-term business performance.

Success in this role requires bold strategic thinking, strong creative judgment, operational rigor, and the ability to influence and align senior cross-functional stakeholders across Product, Analytics, Regional Marketing, Media, Social, Web, PR, Sales, and Partner teams.

This leader will manage and develop a high-performing team across brand, campaigns and integrated marketing functions.

Key Responsibilities

Global Brand Leadership

Own and evolve global brand strategydefining brand strategy, promise, narrative, voice, and visual identityand embed brand principles across the organization in partnership with creative agency and brand leadership.

Lead campaign architecture and messaging systems that scale from corporate narrative to product-level value propositions.

Ensure consistent, cohesive brand expression across paid, organic, lifecycle, web, partner, and regional touchpoints.

Integrated Marketing & GTM Orchestration

Own end-to-end integrated marketing strategy for key product launches and initiatives, from positioning and messaging through launch planning, activation, and optimization.

Define launch tiering, target audiences and messaging frameworks

Drive development of GTM plans including acquisition channel mix (DTC and non-DTC), investment levels, KPIs, and launch cadence in partnership with Acquisition Strategy, PR, Social, Web and Media & Performance teams.

Drive operational excellence in GTM execution, ensuring clear choreography across marketing, product, analytics, regional, and channel teams.

Integrate full lifecycle understanding to support needs of CRM and partner teams as needed for each initiative.

Campaign Architecture & Planning

Design and operationalize campaign architecture that aligns brand-level storytelling with product launches, seasonal initiatives, and business priorities.

Establish and manage a global campaign and storytelling calendar aligned by geo, product, and strategic priority.

Ensure campaign clarity, prioritization, and effective allocation of resources across initiatives.

Product Positioning & Storytelling

Craft compelling, differentiated product positioning and customer-centric messaging aligned to audience insights and product strategy.

Develop and maintain foundational product storytelling assets, including product copy, visuals, videos, screenshots, animations, and sales materials.

Continuously evolve messaging and materials based on product updates and in-market learnings.

Drive key initiative and pillar positioning and messaging across the year including new and different audiences and platforms like Small Business.

Content & Creative Production Leadership

Lead scaled content strategy and creative production in close partnership with in-house agency leadership.

Oversee briefing excellence, asset development, production timelines, and budget management.

Ensure assets are designed for full-funnel use and optimized for performance by channel.

Performance & Optimization

Partner with performance media and analytics teams to size opportunities, forecast impact, define KPIs, and connect marketing performance back to strategic plans.

Drive acquisition-oriented creative and campaign optimization through data-backed insights.

Lead post-launch optimization efforts, coordinating cross-channel learnings and continuously improving performance.

Regional Activation & Enablement

Drive global-to-regional GTM activation, ensuring regional and partner marketing teams are armed with clear positioning, assets, and guidance, as needed by product and initiative

Incorporate regional insights into global strategy and campaign development.

Support sales and partner marketing with enablement materials and storytelling.

Leadership & Organizational Impact

Manage and develop a team across Brand and Integrated Marketing (approx. 68 team members globally).

Foster strong cross-functional collaboration and influence senior stakeholders to align brand and GTM strategy with revenue goals.

Introduce new ways of working that improve speed, clarity, and integration across brand and product marketing.

Champion bold, insight-driven ideas while maintaining operational rigor and executional excellence.

Leverage AI and emerging technologies to enhance strategic development, creative processes, and marketing performance.

Location: Mountain View, CA Office (Onsite 3 days per week)

The annual base salary for this position is expected to be between $x and X. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.

After you submit your application, you can expect the following steps in the recruitment process:

TA Call

Hiring Manager Interview (Virtual)

Senior Leadership (Virtual)

Senior Leadership (Virtual)

Senior Leadership (Virtual)

Final Interview - Hiring Manager (Virtual or face-to-face)