Senior Marketing Insights Lead

About us Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 200,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster! About the Role As a Senior Insight Analyst (Marketing) , you will turn data into strategic insights that shape our marketing decisions and drive business growth. You'll partner closely with Marketing, RevOps, Finance, and Data teams to measure performance, identify opportunities, and influence strategy through analytics, experimentation, and data storytelling. This role combines technical expertise with business acumen to help optimize the customer journey and maximize marketing impact. Responsibilities Marketing Measurement & Attribution: Operate and improve the multi-touch attribution model (HubSpot-based). Define and maintain source-of-truth definitions for marketing-influenced pipeline and revenue. Quantify ROI of channels, campaigns, and content to guide budget allocation decisions. Funnel Analytics & Insights: Build and maintain the end-to-end marketing funnel view (visitor → registration → activation → paid → expansion) across PLG and SLG motions. Identify bottlenecks, surface conversion opportunities, and translate findings into prioritized recommendations. A/B Testing & Experimentation: Design and run rigorous A/B tests and quasi-experiments. Drive causal thinking across the Marketing team. Communicate results clearly to non-technical stakeholders. Dashboards & Reporting: Develop and maintain Marketing's BI assets aligned with Data team standards. Provide the data narrative for monthly Marketing reviews, quarterly board updates, and ad-hoc executive requests. Cross-functional Partnership: Collaborate with RevOps on lead scoring and routing logic inputs. Partner with Data Engineering on tracking infrastructure requirements. Support Finance on CAC, LTV, and payback analysis. Partner with Lifecycle Marketing on segmentation and program measurement. Ad-hoc Analysis & Strategic Initiatives: Respond to prioritized ad-hoc requests from CMO and Marketing leadership. Support strategic initiatives as directed by the Head of Data. 4–5+ years in a marketing analytics or marketing data role at a B2B SaaS company. Direct experience in companies running both PLG and SLG motions. Strong analytical foundation: funnel analysis, cohort analysis, A/B testing, ROI modeling. Multi-touch attribution: hands-on experience with Dreamdata, HubSpot revenue attribution, or equivalent attribution platforms. Product analytics: Heap (preferred), Mixpanel, Amplitude, or similar. BI & SQL: Looker, Tableau or similar BI tool, plus comfort writing SQL against a data warehouse (Snowflake at Yodeck). CRM & marketing automation: HubSpot working knowledge (admin owned by RevOps). Sharp communicator. Translates messy data into a clear narrative for non-technical stakeholders. Nice to Have Working knowledge of marketing tracking infrastructure: Google Tag Manager (server-side a plus), Consent Mode V2, GDPR-aware data collection. Experience with paid acquisition analytics (PPC, paid social) and channel-level CAC modeling. Exposure to dbt or similar transformation tooling. Familiarity with subscription and self-serve revenue data models. Prior experience embedded in a Marketing focus area while sitting in a central Data or RevOps team. Competitive salary Company-wide bonus scheme and a great Stock Option plan Amazing workplace, certified as Great Place to Work Hybrid Work From Home policy Office gym, nutritionist, and meal vouchers Individual training budget for professional development Private medical insurance plan Fun and collaborative start-up environment (with amazing offices!) Flexible working arrangements Commuting Expenses Equal opportunity and workplace diversity As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people’s contributions. #J-18808-Ljbffr Yodeck