Vice President, Product Marketing Management - Services

Company OverviewIntuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.Job OverviewIntuit is a global financial technology platform powering prosperity for consumers and small and mid-market businesses around the world. Across TurboTax, Credit Karma, QuickBooks, Intuit Enterprise Suite (IES), and Mailchimp, we serve over 100 million customers and operate one of the most robust small and mid-market business ecosystems globally.Within Intuit’s Global Business Solutions Group (GBSG), the Services portfolio — including Payments, Capital, Credit Card, Bill Pay, Workforce Solutions (WFS), and emerging financial services offerings — represents a core strategic growth engine. These services are foundational to delivering end-to-end financial experiences for small and mid-market businesses and are increasingly embedded in Intuit’s AI-driven platform strategy.We are seeking a Vice President, Product Marketing Management - Services to lead and scale our Services Product Marketing organization at a pivotal moment of growth and transformation. This executive will be responsible for building a durable, AI-ready, revenue-linked go-to-market operating system that accelerates adoption, strengthens product-market fit, and drives sustained revenue growth across the Services portfolio.This role is central to shaping the future of financial services within the QuickBooks and IES ecosystems. The VP will modernize and scale the Services GTM engine, embed Services deeply into Intuit’s AI-first platform evolution, and ensure the portfolio delivers measurable financial impact across adoption, usage, and monetization. In doing so, this leader will play a critical role in advancing one of Intuit’s highest-priority growth areas while building a high-performing, enterprise-scale product marketing organization.This role reports to the SVP, GBSG Business Platform Marketing and services as a key member of the Business Platform Marketing Leadership team. Responsibilities1. Lead Services Portfolio Strategy & PositioningDefine where we play, who we serve, and how we win across the Services portfolio.Develop differentiated value propositions and messaging for Payments, Capital, Bill Pay, WFS, and other emerging offerings.Drive portfolio-level product-market fit analysis and influence roadmap prioritization through structured inbound insights.Ensure Services is clearly positioned within the broader QuickBooks & Intuit Enterprise Suite (IES) ecosystem and AI-enabled platform strategy, serving our small business and mid-market customer segments. 2. Build and Scale a Best-in-Class Product Marketing Operating SystemEstablish a rigorous inbound and outbound product marketing engine that directly informs product roadmap decisions.Standardize and scale GTM planning frameworks to enable repeatable deployment across all lines of business (LOBs).Integrate measurable KPIs to connect GTM strategy to financial outcomes and ROI.Strengthen channel orchestration across the broader Commercial marketing ecosystem, , sales, accountant, partnerships, and customer success.Drive readiness excellence across launches, enablement, and adoption motions.3. Drive Revenue Acceleration & Monetization ExcellenceOwn revenue-linked outcomes across the Services portfolio, including adoption, incremental revenue, and usage growth.Partner with Finance to support forecasting, financial modeling, and revenue planning.Actively manage growth drivers and mitigation strategies to achieve aggressive fiscal targets.Operate with a platform mindset, balancing product, GTM, and financial levers.4. Transform Go-To-Market for an AI-Enabled PlatformRedesign Sales and Marketing strategies to support Intuit’s AI-driven product evolution.Ensure Services positioning, adoption strategies, and enablement are aligned to AI-first value propositions.Partner cross-functionally to embed Services into platform-level initiatives.Drive post-purchase consumption strategies to maximize customer value realization and lifetime value.5. Build and Develop a High-Performance OrganizationLead and scale a high-performing Services Product Marketing organization.Strengthen bench depth and develop future leaders.Build a culture known for accountability, partnership, quality of work, and measurable impact.Foster tight cross-functional alignment with Product, Engineering, Sales, and Marketing leadership.Establish operating cadence and governance rhythms that ensure clarity and execution discipline.Qualifications12+ years of product marketing and go-to-market leadership experience in SaaS, Fintech, Financial Services, or platform businesses.Proven leadership of large-scale businesses ($500M–$1B+ revenue) with demonstrated year-over-year growth.Deep experience driving monetization strategy including pricing, packaging, and commercialization.Track record of building and scaling product marketing teams in complex, matrixed organizations.Demonstrated ability to influence product roadmaps through structured customer and market insights.Experience driving measurable revenue outcomes through coordinated GTM strategies.Leadership CapabilitiesEnterprise-scale operator with strong systems thinking and operational discipline.Revenue-minded executive with strong financial acumen and P&L orientation.Exceptional cross-functional influencer with executive presence.Strong ability to balance strategic vision with execution rigor.High emotional intelligence and ability to lead effectively within complex matrix environments.Proven ability to build inclusive, high-performing teams.Embodies Intuit’s core values:Integrity without Compromise – Speaks the truth and builds trust.Courage – Acts boldly, sets a high bar, and moves with speed.Customer Obsession – Anchors decisions in customer problems and measurable outcomes.Stronger Together – Builds inclusive, collaborative teams.We Care and Give Back – Champions prosperity for customers and communities.Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: The expected base pay range for this position is:Mountain View $355,500 - $418,000 The expected base pay range for this position is: Mountain View $0 - $0