Marketing Services Rep

Job Description

Job Description

JOB DESCRIPTION

At Author Solutions,  we provide the technology and services that make publishing easy , affordable, and available to anyone,  anyway, anywhere, anytime. This provides as the foundation for you to meet expectations of customers both external and internal. A professional presentation is imperative and the expectation is that you will perform your job with enthusiasm, attention to detail, care and reliability.

FUNCTION:

Support marketing department efforts by writing marketing communications and executing assigned project details required to successfully launch and maintain marketing initiatives. Copywriting and editing play a critical role in providing marketing collateral for several different self-publishing imprints. The role functions primarily in the sphere of the marketing department, but interfaces with numerous internal departments and business partners.

RESPONSIBILITIES:

Primary Responsibilities: 

Key Functions

Writing 

• Research and write content for monthly customer promotional emails.
• Write copy for selling tools, such as flyers for events or downloads for landing pages.
• Write copy for email marketing campaigns.
• Write landing page copy for dedicated emails sent to partners’ email lists.
• Create standardized sales emails as needed.
• Edit informational emails for production and finance departments.
• Review copy using checklist and format copy according to a style guide while adhering to internal review process.
• Proofread and edit regularly with team members.

Research 

• Research author stories for email campaigns.
• Observe products in use and examine them to gain understanding in order to promote features to customers; have strong product knowledge.
• Have strong interest in veracity of claims and be willing to fact check.
• Have interest in industry best practices for email and print marketing.

Content Management

• Create new Web content for monthly promos with strong consideration of SEO best practices.
• Maintain accurate information in data files.
• Consider laws governing copy such as registered and trademarked symbols, country of origin and material construction.

Best Practices

• Demonstrates self-reliance by meeting/exceeding workflow needs.
• Follows established processes as outlined by manager.
• Participates in process review and improvement with manager.
• Complete assigned duties based on daily business needs and individual skill set.
• Consistently produces a high volume of quality work.
• Is capable and adapts as needed to work under pressure and meet tight deadlines.

Quality Assurance

• Complete quality assurance checks.
• Perform work accurately based on job functions/responsibilities, daily business needs and individual skill set.

Customer Service

• Always takes a courteous, helpful approach and is solution oriented. 
• Demonstrates outstanding customer service skills.
• Works efficiently and respectfully with all customers both external and internal
• Communicates effectively, is thoughtful, articulate, clear and concise.
• Is timely with all customers both external and internal and is available when needed.
• Is prompt and accurate with information/guidance when answering questions.

Teamwork

• Ensures a spirit of excellence, teamwork, collaboration and cooperation.
• Volunteers to assist others to meet the workflow needs.

Professionalism

• Complies with Author Solutions employee manual, guidelines, policies and procedures.
• Respects and protects confidential information.
• Demonstrates a positive, professional approach to work effectively with customers, vendors, and staff .
• Demonstrates the ability to exercises good judgment.
• Contributes to a positive, productive work environment.
• Attends required and other pertinent in-services, meetings, and takes advantage of internal educational opportunities.
• Maintains excellence in attendance and punctuality.
• Positive communication skills; correct grammar, clear speech, provides prompt, professional responses.
• Is self motivated, takes responsibility, and resolves situations.

Secondary/Occasional Duties:

Answers incoming call and forwards to appropriate area.

Computer / system knowledge, proficient keyboard, skill and accuracy.

Demonstrates experience with a variety of office machines.

Ability to multi-task.

All other duties as assigned.

COMPETENCIES:

Core Competencies

Customer Focus

• Builds and maintains customer satisfaction
• Recognizes and anticipates customer needs
• Seeks ways to improve service

Adaptability 

• Adapts to changing business needs and work responsibilities
• Anticipates, plans, and embraces change with a positive attitude 
• Adjusts and provides alternate plans when necessary

Accountability

• Takes personal responsibility for work quality
• Meets work schedules and deadlines
• Achieves results with little oversight

Communication

• Organizes and expresses information clearly orally and in writing
• Listens effectively and responds appropriately
• Identifies and utilizes effective communication methods

Ethical Workplace Conduct and Behavior

• Demonstrates positive attitude
• Adheres to the Code of Conduct and principles 
• Demonstrates dignity and respect to all

Teamwork

• Respects differences and values diversity
• Welcomes participation from others and volunteers to help when needed 
• Is both task and team focused

Strategic Outlook

• Construct and debate ideas for growth
• Ability to look at the bigger picture and predict effects or results
• Is able to both plan and implement processes or programs to achieve a specific result

Opportunity

• Demonstrates a focus on professional development
• Open to options for continued growth
• Works to towards personal and professional improvement

Commitment

• Demonstrates belief in a positive atmosphere
• Demonstrates participation in an innovative and ever changing environment
• Willingness to work with management daily

Local Responsibility

• Willingness to participate in individual community outreach
• Demonstrates an awareness of their impact on Author Solutions community perception
• Willingness to invest in company service opportunities

Assets/Funds/Information (amount managed/custody of confidential data):

Has access to highly confidential data with respect to company information and customer information.

Distribution of email, mail, and faxes.

Access to other email inboxes for general inquiries.

Handle checks and cash when necessary.

Decisions and Actions (complexity/latitude/timeliness/impact):

Analytical ability to define problems or opportunities, devises solutions, and lead implementation of solutions. 

Will meet required timeliness with accuracy and in terms of completion in order to comply with business need and company policies. 

Will comply with legal and regulatory requirements.

Prioritizes tasks and primary duties and within scope of position.

Primary duties should be completed daily.

Supervision and Guidance of Personnel:

Direct Reports:

Title

Job Code

Grade

FLSA

No. Supervised

NONE

Indirect Reports/Functional Guidance provided (employees/work groups):

Interaction with the executive and leadership team.

Daily interaction with employees and managers.

Frequent interaction with Authors.

May have communication with others i.e. Customer Service department.

QUALIFICATIONS:

REQUIREMENTS:

KNOWLEDGE

Education (type/years)

Experience (type/years)

High school diploma required. 

Community College or University degree preferred. 

Must have at least two years’ experience.

SPECIFIC SKILLS

Superior knowledge of MS Word, Excel, PowerPoint, Outlook email, Internet use, and typing skills at 50 WPM. 

Experience with Exact Target, Salesforce, HTML and Ektron a plus. 

PHYSICAL SKILL

Type/Precision/Dexterity

Sufficient manual and digital dexterity to work with a computer keyboard , mouse and monitor, phone pad

PHYSICAL EFFORT

Type/Frequency/Intensity

May need to lift mail bins and or boxes weighing about 20-30 pounds and carry down stairs.

WORKING CONDITIONS

(Hazards, Travel, Hours)

8:00 a.m. - 5:00 p.m. core schedule with frequent flexibility for start and ending times. Additional hours and/or overtime depending on position and needs of the business may be required.