Specialist, Marketing Data Information Management

Job Conditions If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Data and Product Management Expert This pivotal role involves: Mastering data management and the product management domain. Curating and analyzing data with SQL and Python to become a Subject Matter Expert (SME) on the data and its applications for problem-solving. Utilizing high technical acumen and marketing prowess to translate data insights into market strategies. Developing comprehensive product roadmaps and crafting cutting‑edge product features. Your expertise will guide our data‑driven decisions and product development, ensuring our solutions are at the forefront of industry standards. If you have a passion for data and a vision for innovative product management, we encourage you to apply. It is our intention to fill this role in Columbus, Ohio. However, on occasion, applications from candidates working remotely who bring critical industry skills and relevant experience may be considered. This position will be hired on a SuccessFlex basis. The hired associate must reside within 35 miles of the following location: Columbus: One Nationwide Plaza, Columbus OH, 43215. Work schedule: 2 days in office, 3 days remote. Job Description Summary Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you! As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions. You may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment. Key Responsibilities Assists with multiple projects to develop business and data analysis to drive business objectives. Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions. Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions. Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes. Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine‑learning models; implementing testing strategy and assists in putting final models into production. Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement. Builds data visualization to support business needs. Helps design and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction. Helps drive marketing action and results through the interpretation and application of data and research findings. Helps facilitate business implementation planning sessions. May facilitate post‑implementation checkpoint with business units to ensure best in class solutions are implemented. Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods. Assists with developing governance, documentation and training around new processes. May perform other responsibilities as assigned. Reporting Relationships Reports to Director/Manager. This is an individual contributor role. Typical Skills and Experiences Education: Undergraduate studies with postgraduate studies preferred. Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities. Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework. Other criteria, including leadership skills, competencies and experiences may take precedence. Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner. Values Regularly and consistently demonstrates Nationwide Values. Job Conditions Overtime Eligibility: Exempt (Not eligible) Working Conditions: Normal office environment. Extended and non-standard work hours based on project and customer needs. ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties. We currently anticipate accepting applications until 07/23/2026. However, we encourage early submissions, as the posting may close sooner if a strong candidate slate is identified before the deadline. Equal Opportunity Employer Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law. This position could be filled within any of the lower 48 U.S. states. #J-18808-Ljbffr Nationwide