Sr. Digital Data Analyst

Job Description Posted Monday, July 21, 2025 at 4:00 AM Position Location: Dearborn, MI Department: D2C Reports To: Manager, D2C Analytics Job Classification: Remote FLSA Status: Exempt Job Band: Professional Inspired by Hard Work In everything we do, we honor the hardworking legacy of our founder, Hamilton Carhartt. We drive innovation by finding new, better ways to achieve success. We earn trust through honesty, integrity, and authenticity. We build lasting customer relationships by delivering solutions that prioritize their needs. Above all, we believe actions speak louder than words—because we are worn by the hardest‑working people of all. Job Summary The Senior Digital Data Analyst is responsible for analyzing, predicting and providing data and information in a manner where the business can act. The position deliverables include presentations, insights, recommendations and reports using digital data to support the consumer journey and the execution of consumer‑facing programs and services. This individual will have a seat at the table of strategic decision‑making and provide leadership over tracking deliverables and project timeframes. The role shares strategic responsibility for tracking requirements and anticipates analytics needs of the organization to ensure that digital data is available and of high quality. They will own ensuring tagging is complete on the website by providing digital tracking requirements documentation and performing testing of implemented tags. They will also promote increased self‑service usage of Adobe across the organization. Associate Responsibilities Correlate and track unique new and repeat visitor trends, consumer profiles and user behavior trends Understand website effectiveness and conversion funnel including pathing and fallout analysis Create vision for digital marketing tracking strategy and ensure visits are classified in the correct marketing channel Understand digital marketing effectiveness and develop analysis and recommendations for increased effectiveness Provide analysis of key digital feature usage such as personalization, create a return, chat with customer service and create an account Provide oversight that tracking requirements for website (i.e. assignment of eVars, sProps, and Events) ensure that analysis of Key Performance Indicators and Key Business Requirements are possible Maintain SDK and perform testing on implemented tracking Set up and maintain data connections, Marketing Channels and SAINT Classifications Build reports in Adobe to answer key repeatable business questions that can be accessed at any time and manage subscriptions Provide self‑service training and mentor business end users on how to think about assigning KPI’s to their business, build reports, and pull related data from Adobe Use all tools at disposal to knit together a holistic view of the consumer journey, including Quantum Metrics, Evergage and Adobe Analytics Tie threads with other data analysts to provide a cross‑domain view of consumer interaction with the Carhartt brand across Carhartt.com, Carhartt Company Gear Direct to Consumer, and Carhartt.com EMEA Required Education Bachelor's degree in Math, Statistics, Computer Science, Engineering, Economics or related field and/or equivalent years of relevant experience Required Skills & Experience Minimum of 5‑6 years of BI and Analytics experience inclusive of 2‑3 years building dashboards and delivering clickstream analysis & recommendations using Adobe Analytics or Google Analytics 1 year using Tealium and proficiency with Utag data layer preferred Experience presenting to and working with all levels of management, including negotiation of deliverables Proficient at debugging and identifying root cause of tracking issues; demonstrated knowledge of common types of issues Exemplify a sophisticated understanding of how web analytics tooling works, such as persistence of IDs/variables, cross‑device tracking, data layers and processing rules Experience deploying analytics in asynchronous/single page application (built on Angular.js) preferred Demonstrated curiosity resulting in ability to turn insights into recommendations Strong cross‑functional collaboration skills and the proven ability to work effectively with numerous stakeholders and contributors, both internally and externally Excellent written and oral communication skills with the proven ability to communicate with all levels including management and retail partners Strong organizational skills with demonstrated ability to prioritize workload and attention to detail Physical Requirements and Working Conditions Typical office environment; office setting Extended periods of time sitting, standing, typing on a computer are required Willing to work some weekends if necessary National travel required (up to 10%) We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status or any other characteristic protected by law. #J-18808-Ljbffr Carhartt