Paid Media Specialist (Google Ads)

Job Title: Paid Media Specialist (Google Ads) Location: Royal Oak, Michigan (Hybrid) Job Type: Part-Time / Full-Time About Us We’re on a mission to revolutionize the marketing landscape by consistently providing quality work that surpasses expectations. Our focus on excellence allows us to drive success for our clients and make a meaningful impact. What to Expect In simple terms, we are a young and quickly growing small business. We have high standards for anyone who joins the team, but once you’re in, you are an integral part of the organization. All team members are expected to take ownership of their role and move the company forward through quality, creativity, and teamwork. Those who do well here are innovative, self-starting people who like the startup vibe. Google Ads is a technical, hands-on discipline and our clients feel the results directly, so we are hiring for demonstrated paid search experience rather than aptitude alone. If you have run and optimized live Google Ads accounts, we want to talk to you. Paid Media Specialist (Google Ads) Marketing Qubed is a fast-growing, small marketing agency where we know one-size doesn’t fit all. Each brand we work with has a unique set of challenges. Thinking outside the box and bringing the human element to digital marketing is how we help our clients succeed. We are seeking an experienced Paid Media Specialist to drive Google Ads for clients. This role reports to our Lead Web Developer & SEO. This is not a sales role. What You’ll Do Own day-to-day management of our Google Ads accounts: Search, Performance Max, Display, YouTube, and Local Services Ads Build and launch new Google Ads campaigns, including account structure, keyword research, negative keyword management, ad copy, extensions, and audience targeting Monitor and optimize campaign performance against each client’s cost per lead and conversion goals, and make bid, budget, and creative decisions accordingly Set up and maintain conversion tracking: Google Analytics 4, Google Tag Manager, call tracking, and offline conversion imports Own paid media reporting, including Looker Studio dashboards and the monthly performance narrative that goes to clients Diagnose underperforming accounts quickly and bring a clear plan to fix them Manage OTT and connected TV placements, and grow into Meta Ads and other paid social channels over time Partner with our SEO, web development, and creative team members so landing pages and ad creative work together Steward for agency processes and provide constructive input on how to improve the process for better quality and efficiency Other duties as assigned What You’ll Get Pay rate of $20 to $25 per hour based on skill and experience level Medical, dental, and vision insurance Company-sponsored retirement plan PTO Paid overlap and hands-on training from a PPC expert Google Ads certification and continuing education paid for by the company Significant growth potential as the company grows and a large amount of learning opportunity Hybrid work from home and in-person work environment with required weekly commute to our office in Royal Oak, MI Schedule flexing What It Takes One or more years of hands-on Google Ads experience managing live accounts and budgets, agency or in-house Working knowledge of Google Analytics 4 and Google Tag Manager, including setting up conversion events Comfort managing many small accounts in a variety of industries at once rather than one large one An analytical mind that can identify trends and proactively suggest solutions Exceptional skills in English writing, grammar, and phrasing, including the ability to apply brand tone to ad copy Attention to detail and the ability to follow processes, with the aptitude to provide input on how to improve the processes Embracing change and a willingness to flex based on client needs and as a growing organization Openness to new technology and coaching to improve your skills as a marketer Ownership of client deliverables to meet deadlines and provide exceptional work Prolonged periods of sitting at a desk and working on a computer Must be able to lift 15 pounds at times For Bonus Points Experience with Meta Ads Manager, LinkedIn Ads, or programmatic and OTT platforms Experience with CallRail or a comparable call tracking platform Local services, home services, financial, legal, or non-profit experience Bachelor’s degree (or equivalent) in marketing, communications, or related field Please note that we encourage all to apply as we value a diverse workplace inclusive of those with differing backgrounds, life skills and experiences. #J-18808-Ljbffr Marketing Qubed