Regional Marketing Specialist

Support planning and execution of demand generation programs, including BANT-qualified programs, webinars, and virtual summits Coordinate end-to-end logistics for customer events, webinars, and virtual events Implement segment-specific marketing initiatives tailored to account requirements, customer personas, and regional market nuances Partner with sales and data/analytics teams to identify high-potential strategic accounts Execute hyper-targeted account-based marketing campaigns for top-tier accounts Align personalized messaging, content, and offers with defined sales objectives Deploy multi-channel ABM content across email, digital, webinars, and events Coordinate high-impact CXO engagement events with regional sales leadership Contribute to thought leadership initiatives supporting long-term CXO relationships Serve as regional liaison across campaign, media, data/insights, ABM, and tracking teams Manage external vendor relationships for event and program execution Track and report ABM and marketing mix performance to evaluate and optimize campaign ROI Requirements 5+ years of experience in field, channel, demand generation, or campaign marketing Preferably experience within cybersecurity or technology industries Proven track record executing quarterly demand generation plans Experience managing virtual and in-person event logistics and running trade shows Hands-on experience with SFDC, Marketo, ON24, and Zoom Strong stakeholder management and communication skills Data-driven mindset with ability to translate campaign metrics into actionable insights Highly organized self-starter able to manage competing priorities and tight deadlines Bachelor’s Degree in a relevant field Ability to travel approximately 25% of the time Applicants must not require immigration sponsorship; the company will not sponsor work visas Core Competencies Demonstrates expertise in demand generation and account-based marketing, with a strong focus on executing targeted campaigns and managing event logistics. Proven ability to analyze campaign performance and optimize strategies to align with sales objectives. Highest-signal resume keywords Demand Generation Account-Based Marketing (ABM) Event Logistics Management Stakeholder Management Data-Driven Insights ATS Optimization Keywords Hard Skills Campaign Marketing Demand Generation Planning Virtual Event Management Trade Show Execution Performance Tracking Soft Skills Strong Communication Skills Highly Organized Self-Starter Ability to Manage Competing Priorities Certifications & Qualifications Bachelor’s Degree Industry Keywords Cybersecurity Technology CXO Engagement Customer Personas Marketing Mix Performance Tools & Technologies SFDC Marketo ON24 Zoom #J-18808-Ljbffr