Marketing Director

Job Description

Job Description

MARKETING DIRECTOR – CLUB PILATES OF NORTH HOUSTON / TMCP FITNESS INTERNATIONAL 

Location: Houston, Texas (Full-Time, In-Office) 

 

THE OPPORTUNITY 

 

Club Pilates of North Houston (CPNH) is one of the top-performing Club Pilates operators in the United States, with multiple studios consistently ranking among the highest in Texas and nationally. CPNH has been recognized as a 2025 Inc. 5000 award winner and a 2026 Inc. 5000 Top 100 Southwest Region honoree, reflecting its rapid growth, operational excellence, and market leadership. 

TMCP Fitness International is the Master Franchisee for Club Pilates across six European countries (France, Ireland, Switzerland, Belgium, Luxembourg, and Monaco) , responsible for scaling the brand internationally through franchise development, operational excellence, and brand leadership. 

 

Together, CPNH and TMCP represent a unique platform that combines:

 

• Best-in-class domestic studio operations 

• International franchise expansion 

• A mission-driven focus on changing lives through fitness 

 

We are seeking a Marketing Director to lead brand growth, communications, and performance marketing across this integrated platform. This is a high-visibility leadership role with direct impact on:

 

• Studio performance in Houston 

• Training and education platform growth 

• International brand alignment and expansion 

• Development of premium lifestyle experiences such as Vive Le Pilates 

 

WHY THIS ROLE IS SPECIAL

 

• Proven platform, not a turnaround. You are stepping into a business already performing at the top of the system, with the opportunity to elevate rather than fix. 

• Domestic scale + international expansion. Few roles offer the ability to impact both a high-performing U.S. portfolio and an actively scaling European franchise platform. 

• Build something beyond studios. From the Houston Training Center to Vive Le Pilates, this role shapes not just marketing—but experiences, education, and brand evolution. 

• Direct access to leadership and strategy. You will work closely with ownership and executive leadership, influencing decisions at both operational and strategic levels. 

• Create a world-class brand standard. Opportunity to help define and scale a premium, consistent experience across multiple markets and cultures. 

• Mission-driven growth. The focus is not just performance—it’s about changing lives, building teams, and creating opportunities for others to succeed. 

 

ROLE OVERVIEW

 

Our Marketing Director will own and lead all aspects of marketing strategy, execution, and communications across a multi-unit, multi-market fitness platform. This individual must be equally strong in: 

 

• Performance marketing and lead generation 

• Brand storytelling and communications 

• Operational execution across multiple locations 

• Strategic alignment across domestic and international teams 

 

International responsibilities are primarily liaison-based, ensuring alignment with European marketing teams and supporting consistency in brand standards and go-to-market execution. 

 

KEY AREAS OF RESPONSIBILITY 

 

Multi-Unit Growth & Performance Marketing 

• Drive membership growth, lead generation, and class utilization across all studios 

• Oversee paid media (Meta, Google), CRM systems, and digital funnels 

• Optimize conversion across the full member journey—from lead to long-term retention 

• Establish clear KPI dashboards and performance accountability 

 

Communications & Brand Leadership 

• Own internal and external communications across CPNH and TMCP 

• Develop consistent, elevated messaging across: 

• • Studios 

• • Franchise partners 

• • International markets 

• Support executive-level communication, storytelling, and brand positioning 

• Ensure all touch points reflect a premium, world-class brand standard 

 

Training Center Marketing (Houston)  

• Lead marketing strategy for the Houston Training Center 

• Drive instructor recruitment, program awareness, and utilization 

• Position the training center as a center of