Programmatic Account Director - Enterprise

829's Programmatic Account Director is a senior individual contributor responsible for the hands-on execution, optimization, and performance delivery of a multi-million dollar programmatic media investment for a single enterprise account.

This role serves as the in-platform authority across DSPs, owning campaign setup, audience deployment, inventory strategy, and real-time optimization across display, video, native, CTV, and audio environments.

You will partner closely with the Director, acting as the executional engine behind programmatic strategy, ensuring flawless activation, efficient spend, and measurable business impact at scale What You'll Do

Campaign Execution & Ownership

• Own end-to-end campaign execution across DSPs (DV360, StackAdapt, TTD, etc.)
• Build, launch, and QA campaigns across display, video, CTV, native, and audio
• Maintain scalable campaign structures (IOs, line items, naming conventions) with strict accuracy

Inventory & Deal Management

• Activate and optimize across open exchange, PMP, preferred, and programmatic guaranteed deals
• Manage deal IDs and publisher relationships to unlock premium inventory
• Drive supply path optimization (SPO) to improve efficiency and transparency

Audience Activation

• Deploy and optimize 1P, 3P, and contextual audiences
• Execute audience layering, exclusions, and segmentation strategies

Budget Management & Pacing

• Manage multi-million dollar budgets with precise daily pacing and allocation
• Adjust bids, budgets, and tactics in real time to hit performance and delivery targets
• Proactively identify and mitigate pacing risks

Optimization & Performance

• Optimize bidding, inventory, audiences, and creative to improve CPA, ROAS, and efficiency
• Manage frequency, reach, and duplication—especially across CTV and video
• Identify performance drivers and scale high-impact tactics

CTV & Video Execution

• Lead execution across CTV and OLV, including inventory selection and deal activation
• Optimize for completion rate, viewability, and reach—not just clicks
• Manage cross-channel frequency and audience overlap

Tracking & Measurement

• Ensure accurate pixel implementation, event tracking, and attribution alignment
• Support incrementality testing, lift studies, and advanced measurement initiatives
• Troubleshoot discrepancies and maintain data integrity

Testing & Experimentation

• Execute structured test plans across inventory, audiences, creative, and bidding strategies
• Scale winning tactics and eliminate underperformers
• Document and apply learnings to improve future performance

Insights & Collaboration

• Analyze performance data to deliver actionable insights and optimization recommendations
• Partner with strategists, creative, and analytics teams to drive integrated execution
• Contribute to reporting with a focus on performance drivers and next actions

What You'll Bring

• Experience: 5-8+ years in digital media planning and buying, with deep expertise in both site-direct and programmatic environments
• Platform Mastery: Expert-level proficiency with DSPs (StackAdapt, DV360, Basis, StackAdapt, TTD), Ad Servers (Campaign Manager), and Web Analytics (GA4).
• Channel Fluency: Proven track record managing diverse media types, including OTT/CTV, Streaming Audio, and Traditional Linear/Radio.
• Advanced Tactics: Expert knowledge of remarketing and advanced targeting (dynamic creative, CRM, lookalike, and predictive modeling)
• Strategic Vision: Ability to map data partners to the customer journey—activating contextual signals for awareness and deterministic identity for conversion
• Communication: Exceptional presentation skills, with the ability to tell a compelling story through data for high-growth performance accounts.

Benefits and Perks We Provide

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.
• Paid Time Off.  Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit.  No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit.  We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.

What We Believe

At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.

Who We Are 

829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.

Salary Range: $85,000-$130,000

We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.