Event Specialist

About Us:

Howdy! Misunderstood Brands is a start-up spirits company that was started from a kitchen recipe by two childhood friends in NJ. We are home to Misunderstood Whiskey, on a mission to create the best infused whiskeys on the market and OATRAGEOUS Oat Milk Liqueur, the first dairy free/plant based cream liqueur portfolio in the United States. OATRAGEOUS is committed to crafting products with high quality ingredients and doing its part to keep our planet in mind every step of the journey.

Misunderstood is now a multi-award winning brand that is embraced by customers in over 30 states and three countries. There is incredibly exciting innovation under development and the company is expanding its team to support brand growth.

Overview:

As an Event Specialist at Misunderstood Whiskey and OATRAGEOUS, you will play a crucial role in introducing our exceptional whiskey products to consumers through engaging and informative tasting events. You will be responsible for creating memorable experiences for customers, driving brand awareness, and fostering lasting connections.

Key Responsibilities:

Conduct Tasting Events: Plan, set up, and execute whiskey tasting events at liquor stores and key consumer events/activations throughout the region.

Product Knowledge: Develop a deep understanding of products to effectively educate customers on their unique qualities and flavor profiles.

Customer Engagement: Engage with customers in a friendly, approachable manner, encouraging them to sample our whiskeys and providing insights into our brand story and heritage.

Sales and Promotion: Actively promote and sell products during tastings, driving sales and brand loyalty.

Brand Ambassador: Represent Misunderstood Brands with enthusiasm and professionalism, embodying the brand's values and identity.

Event Coordination: Collaborate with liquor store staff to coordinate event logistics, ensuring a seamless and positive customer experience.

Inventory Management: Monitor and manage inventory levels at tasting events, ensuring sufficient stock and reporting inventory needs to management.

Feedback and Reporting: Gather customer feedback and provide insights to the marketing and sales teams for continuous improvement.

Qualifications:

Previous experience in event promotion, brand ambassadorship, or sales is preferred.

Strong interpersonal and communication skills.

Enthusiasm for whiskey and a willingness to learn about our brand and products.

Ability to work independently and in a team.

Flexibility to work evenings and weekends as needed.

Must be at least 21 years of age.

Proper certifications/permits will be communicated and required before all tastings

Valid driver's license and car.

Benefits:

Competitive hourly wage and sales-based commissions.

Opportunity to work with a dynamic and innovative whiskey brand.

Training and ongoing support to enhance product knowledge and event skills.

Networking opportunities in the spirits industry.

If you are a whiskey and spirits enthusiast with a passion for creating exceptional customer experiences and promoting premium spirits, we invite you to join our team as an Event Specialist at Misunderstood Whiskey Company. Help us share our unique whiskey journey with the community.

Cover letters are suggested and will be strongly considered over applications with no cover letters.

This is a part-time, 1099 role. 

Misunderstood Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and customers.