Founding Growth Marketer

Founding Growth Marketer Location: Bay Area or St. John’s, NL Reports to: CEO Company: Ground Control Software Inc About GroundControl GroundControl provides AI infrastructure and applied AI solutions for advanced manufacturing. Our customers use our platform to complete workflows like AS9102 First Article Inspection Reports up to 10x faster. We serve contract manufacturers and OEMs in aerospace and other advanced, regulated manufacturing. The Role We’re hiring our first marketing operator. We’re seeing meaningful inbound interest that our sales team is leveraging, there is signal, but today, inbound is inconsistent and unsystematized. We believe there’s an opportunity to turn early traction into a repeatable inbound engine. This is not a brand-only role. This is not a pure strategist role. This is a build-the-engine role. You will work directly with the founding and sales team to generate qualified pipeline through: Content marketing Webinars Trade shows Sales collateral Website optimization Targeted campaigns Your ideas You’ll be hands-on across everything. If you love turning technical products into pipeline, this role is for you. What You’ll Own 1. Pipeline Generation Build and execute lead gen campaigns Partner with AEs on target account campaigns Own webinar strategy and execution Build nurture sequences Create downloadable content (case studies, guides, whitepapers) Track MQL → SQL → pipeline conversion Goal: Consistent monthly pipeline contribution. 2. Content Engine Write and publish: Case studies Technical blog posts Industry insights AI in manufacturing content Repurpose into LinkedIn, email, and sales assets Help the founder show up consistently online Goal: 1–2 meaningful pieces of content per week. 3. Trade Shows & Events Identify the right events Plan pre-event outreach campaigns Equip sales with messaging and materials Capture and convert leads post-event Goal: Events generate measurable pipeline, not just brand impressions. 4. Sales Enablement Build collateral: One-pagers ROI calculators Case studies Pitch decks Refine messaging for: Contract manufacturers OEMs Different industries Goal: Help AEs close faster. 5. Website & Conversion Improve messaging clarity Increase demo conversion rates Launch landing pages for campaigns Own marketing stack Goal: Website becomes a conversion asset. What Success Looks Like (First 6-12 Months) Inbound becomes a meaningful % of pipeline Clear understanding of what messaging drives OEM vs contract manufacturer interest Repeatable campaigns built around proven signals Content that consistently attracts the right ICP Who You Are 2–6 years in B2B marketing Experience in: Industrial / manufacturing / aerospace OR technical B2B (AI, data, dev tools, infra) Strong writer who can simplify technical ideas Leveraging of AI tools, leaning into new work paradigms Highly execution-oriented Strong design judgement - good visual taste with clear presentation Bonus: Experience marketing into regulated industries Experience supporting enterprise sales Startup experience ( This Role Is NOT Pure brand marketing A large team management job A “big budget” corporate role You’ll be building from scratch. Compensation Base + performance bonus tied to pipeline contribution Equity #J-18808-Ljbffr GroundControl