AVP, PI Marketing

Who Are We? Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. Compensation Overview Salary Range: $146,400.00 - $241,600.00 Target Openings: 1 Opportunity Travelers is seeking an experienced marketing executive to fill the role of Assistant Vice President, Personal Insurance (PI) Marketing. This is an established leadership position with broad scope across brand, agency/distribution marketing, and digital channels. The AVP will help define and drive the overarching PI marketing strategy, translating business objectives into integrated marketing programs that generate profitable growth. Responsibilities Support the marketing strategy for a business area, aligning brand, distribution, and digital efforts with business goals and the five-year roadmap. Partner with internal teams (product, underwriting, analytics, sales, etc.) to shape go-to-market plans and monitor competitive and consumer trends to continuously evolve positioning. Lead integrated brand and campaign initiatives that strengthen Travelers' brand equity and drive customer acquisition and retention, overseeing creative strategy, messaging frameworks, and campaign execution across paid, earned, and owned channels in partnership with internal and external agency partners. Oversee the design and execution of marketing programs that equip independent agents with the tools, resources, and communications needed to grow premium, working closely with sales leadership to align field marketing activity with agency development and retention goals. Partner with the Enterprise Marketing team to drive digital strategy across search, email, social, display, and channel partnerships, leveraging data, analytics, and AI/emerging martech to optimize performance, improve conversion, and advance personalization. Establish and monitor marketing objectives and key results (OKRs) and key performance indicators (KPIs) that reflect alignment to business and enterprise brand goals, using data-driven insights and agile test-and-learn methods to continuously improve marketing effectiveness and return on investment. Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability while managing budgets and agency relationships to maximize marketing investments. Perform other duties as assigned. Ideal Candidate MBA or advanced degree in a relevant field. Proven ability to lead and develop high-performing teams and manage cross-functional stakeholder relationships. Strong analytical skills with demonstrated ability to leverage data to drive decisions and measure performance. Experience in P&C insurance, financial services, or a related regulated industry, including familiarity with independent agent distribution models and agency marketing programs. Experience with direct-to-consumer digital marketing, including performance media and aggregator channels. Knowledge of AI-driven marketing tools and emerging martech capabilities. Must Have 7 years of industry experience. Demonstrated experience developing and executing integrated marketing strategies across brand, distribution, and digital channels. Benefits Health Insurance: Employees and their eligible family members are eligible for coverage from the first day of employment. Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. Travelers also offers a Pension Plan that is 100% funded by Travelers. Paid Time Off: Minimum of 20 days Paid Time Off annually, plus nine paid company holidays. Wellness Program: Access to free professional counseling services, health coaching and other resources. Volunteer Encouragement: Matching Gift and Volunteer Rewards program. Employment Practices Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. #J-18808-Ljbffr Travelers Canada