COUNTY OPERATIONS DEPARTMENT - MARKETING COORDINATOR

Acceptable Experience and Education Bachelor's degree in business or public administration, marketing, public relations, or a related field, and three (3) years of marketing, public relations, publicity, media work, or special event planning experience. Or any equivalent combination of experience and training which provides the required knowledge, skills, and abilities. Certificates, Licenses, and other Requirements Must have or obtain by date of hire a valid driver’s license applicable to job responsibilities, with a driving record acceptable to the County of El Paso. In order to access the County’s network and systems, a personal mobile smart device is required by the hire start date. Essential Duties Assists County Departments in providing information about County business. Researches and develops articles, brochures, presentations, displays, reports, etc. Acts as a liaison with organizations, businesses, schools, special interest groups, media, etc. Creates, edits, and optimizes marketing material for the department’s marketing publications. Assists with the development and posting of engaging content on social media channels and maintains a social media schedule. Attends events to capture photos and video to ensure timely and relevant posts and provide information to the media and the public. Uses design software or social media software to design attractive posts. Drafts prescribed memoranda, press releases and other correspondence regarding specified common marketing topics within deadlines. Maintains excellent working relationships and contacts with the media assisting them with interviews and information when needed. Prepares responses to requests for information when appropriate. Researches media coverage and industry trends and remains current in such knowledge. Develops fresh story ideas to pitch to the media. Disseminates information for internet/intranet and website communications. Maintains social media sites including, but not limited to, LinkedIn, Facebook, Instagram, and Twitter accounts with director approval. Develops and maintains marketing & email database. Coordinates flow of information and communication and disseminates it according to plan/strategy. Works with Communications Manager and department heads to determine project budgets and manage expenses within budget. Keeps track of new and existing route detours if applicable. Uses graphic design to create projects such as brochures, flyers, and reports to support department programs. Drafts, reviews, edits, and distributes public service announcements and other information publications; coordinates personal presentations with social and civic organizations. Identifies, develops, and executes communications strategy for key media contacts and customer references. Prepares and presents information for conferences, workshops, meetings, and events. Implements cooperative advertising programs integrating the tourism related segments that exist in the region (merchant, food/beverage, arts, recreation, fairs/festivals, historical areas). Provides educational programs for hotel/motel personnel on events/attractions in El Paso County. Works closely with various department staff to develop presentations for conferences, workshops, meetings, and events. Conducts extensive media outreach. Manages video content. Consults with Communications Manager regarding department press releases for print, radio, television and social media; supports social media updates; County web page on events. Develops, coordinates and implements marketing initiatives and events to promote assigned department. Coordinates marketing programs and special events. Attends county and community events to provide the public with information on department programs and events. Assists in preparing annual marketing plans. Performs special projects and other duties as assigned. Assists with arrangements and administrative details for special projects, as assigned. Works with companies and agencies throughout the region on promotional discounts for employees, marketing blasts, and maintains databases and established goal tracking. Assists department head, section managers and other staff in handling interviews with the media and specific customer complaints as needed. Promotes non‑traditional media avenues, such as personal presentations explaining County programs and projects to social, civic and public organizations; including their availability on the County’s web page, to social, civic and public organizations. Researches and develops articles, brochures, presentations, displays, reports, etc. Acts as a liaison with organizations, businesses, schools, special interest groups, media, etc. Ensures messages are supportive of and consistent with marketing strategies. Confers with other department staff before planning event. Assists with developing rental policies and procedures, subject to administrative approval. Assists with estimating time and cost of proposed projects. Assists public with information; handles customer complaints and keeps upper management apprised of potential problems and resolution. Prepares materials and presents them to division manager. Meets with representatives of organizations and companies to discuss marketing. Arranges for contract preparation with the division manager and presents to Department Head. As directed works at event to maintain safety and security of facility. Performs administrative duties. Creates and distributes surveys in partnership with strategic planning. Other Important Duties* Substitutes, if assigned, during temporary absences by performing delegated duties sufficient to maintain continuity of normal operations. Commits self to providing excellent customer service and demonstrates commitment through cooperative team and individual efforts. Creates a high quality work culture through participation in and emphasis on training and mentoring to develop leadership, management, and technical skills in self and all employees, including safety‑related training and skills. Performs such other related duties as may be assigned. Frequent public presentations and events. Works extended hours, weekends and holidays; as members of the County of El Paso Emergency Response System, all El Paso County employees are designated as Disaster Service Workers during a proclaimed emergency and may be required to train on emergency response and/or perform certain emergency services at the direction of their supervisor. Summary of Position The Marketing Coordinator works under general supervision in assisting County departments develop the information they need to get the message across to the public on the type of services they provide and how the members of the community can access them. The incumbent is responsible for creating and delivering marketing ideas, advertising, social media, and promotional opportunities for the County Departments. Minimum Requirements: Knowledge, Skills, and Abilities Knowledge of: methods, principles, practice, techniques and objectives of public information and effective media communication in political and community environments; marketing, promotion and public relations practices and procedures; basic graphic design abilities for various projects such as the development of promotional materials; marketing best practices; email marketing campaigns; preparation and setup practices and procedures; research and analysis practices and methods; detail‑oriented approaches; English usage, grammar, punctuation and spelling (knowledge of AP Style guidelines a plus); techniques for effective interpersonal communications; modern office procedures and methods. Skill/Ability to: work with social media networks; interpret federal, state, and county laws, rules, regulations related to public events and facilities; utilize strong time‑management concepts that will help complete projects on time and within budget; communicate effectively both orally and in writing; prepare clear, concise and comprehensive written reports; and establish and maintain cooperative and effective relationships with those contacted during the course of work; be proficient with Adobe Creative Cloud and Microsoft Office Suite. Each and every county position requires the following professional skills and abilities as key and necessary elements of performance: Demonstrate regular and reliable attendance; Work well with others and participate fully in a team oriented environment; Interface with other employees and customers in a courteous and respectful manner; Maintain strict confidentiality; Project positive support of their department and all county organizations at all times; Maintain and enhance the County’s commitment to customer service excellence. Additional Skills a Plus Writing proficient in English AND Spanish. Basic video production. Experience with analytics (Google, Facebook, etc.) Experience with Canva. Organizational Relationships Reports to: Communications Manager Directs: This is a non‑supervisory position; however will oversee social media channels for content. Other: Has frequent contact with other coworkers, elected officials, contractors, granting agencies, foundations, media and their representatives; works closely with all administrative departments and outside agencies to create marketing programs that support the mission of the County, county employees, and the general public. #J-18808-Ljbffr