Regional Activation Manager (South Central)

As the Regional Activation Manager- South Central, you’ll be responsible for bringing our brand to life across key markets throughout the South Central region This role leads the planning and execution of regional activations, events, partnerships, and market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results Working closely with cross-functional teams and local partners, the Regional Activation Manager will translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically Own end-to-end execution of activations in your region: venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management Localize national campaign concepts for your market’s audience Manage regional budget, ensuring spend tracks to plan and ROI is measurable Build and maintain relationships with local partners, venues, and vendors Serve as the primary point of contact for regional stakeholders Travel within the region as needed (up to ~50-60%) for on-site activation support Benefits Dog-friendly offices Equity packages Healthcare, Dental, and Vision insurance 401k match 12-week paid parental leave Flexible PTO and work-from-home policy Discounted fresh dog food Your pet interrupting video calls and in-person meetings is now a feature, not a bug You’re a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision makingYou have a strong pulse on culture, consumer trends, and what’s happening in your markets, and you know how to turn those insights into actionYou are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneouslyYou’re comfortable spending significant time in-market and traveling throughout the South Central region to support activations, partners, and key opportunitiesYou have at least two years of relevant experienceYou’re based in the Dallas areaYou’re comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners along the wayYou’re a builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiencesYou’re a natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholdersYou’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detailYou love dogsYou are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutionsYou understand how to bring a brand to life locally, adapting national priorities to resonate with consumers and communities across the South Central region #J-18808-Ljbffr The Farmer's Dog