Director of Marketing & Communications

Director Of Marketing And CommunicationsThe Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowner's association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community's lifestyle to guests and homeowners. The Director ensures transparent, consistent communication between the Board, residents, and external audiences while preserving the community's brand and reputation.Key ResponsibilitiesStrategic Leadership & HOA AlignmentDevelop and implement a comprehensive marketing and communications strategy aligned with the Board's goals and community visionAdvise community leadership on communication best practices, messaging, and resident engagement strategiesEnsure transparency, clarity, and timeliness in all communicationsMaintain a strong, consistent brand that reflects the community's lifestyle and valuesResident Communications & EngagementOversee all resident communications, including newsletters, email updates, website content, and announcementsSimplify and communicate community policies, governance updates, and community initiativesEnhance resident engagement through storytelling, lifestyle content, and community highlightsManage communication related to meetings, elections, assessments, and compliance updatesMarketing & Community PromotionPromote the community as a desirable place to live and visitDevelop marketing materials showcasing amenities, lifestyle, and community value benefitsMaintain website and social media channels with a focus on both resident and guest audiencesReputation & Public RelationsProtect and enhance the community's reputation through consistent messaging and proactive communicationManage external communications with local media, partners, and neighboring communities when neededHandle sensitive communications and support crisis response (e.g., weather events, safety issues, governance concerns)Events & Lifestyle Programming PromotionPromote community-sponsored events, clubs, and programsPartner with property management and committees to increase participation and satisfactionHighlight community culture, lifestyle, and resident stories to strengthen sense of belongingDigital & Content StrategyOversee content strategy across all platforms, ensuring relevance and engagement and that captures the lifestyle and experience of the resort communityManage website as a central communication hub for residents and visitorsUtilize analytics to improve communication effectiveness and engagementGovernance & Compliance CommunicationEnsure all communications align with community bylaws, policies, and legal considerationsSupport clear and compliant messaging related to rules, guidelines, and assessmentsCollaborate with legal counsel or management as needed for sensitive or regulated communicationsBudget & Performance ManagementDevelop and manage the marketing and communications budgetTrack engagement metrics (email open rates, event participation, website usage)Evaluate effectiveness of communication strategies and adjust accordinglyQualificationsBachelor's degree in Marketing, Communications, Public Relations, or related field8–10+ years of experience in communications, preferably in community associations, hospitality, or property managementExperience working with HOA boards, governance structures, or member-based organizations strongly preferredStrong understanding of community branding and resident engagement strategiesExcellent writing, editing, and presentation skillsKey SkillsResident engagement and community-buildingStrategic messaging and brand managementCrisis and sensitive communication handlingDigital content and communication platformsStakeholder management (board members, residents, vendors)Organization and diplomacyWork EnvironmentBased onsite or hybrid within the communityRegular interaction with HOA board members, residents, and committeesOccasional evening or weekend hours for board meetings and community eventsCollaborative work with property management and service providersSuccess MeasuresHigh resident satisfaction and engagement levelsClear, timely, and effective HOA communicationsStrong engagement across digital and social platformsStrong community reputation and brand perceptionIncreased participation in events and initiativesBenefits & Other Compensation:This position includes eligibility for the following benefits, subject to applicable plan terms:Healthcare Benefits – Medical, Dental, and Vision coverageRetirement Benefits – 401(k) with employer match (19 years of age and older)Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteriaEligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan documents and company policies, which may be amended at the Company's discretion.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.