Copywriter - Freelance

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we are looking for:

VML/Passport Brand Designs is seeking a Copywriter - Freelance for our NY office. The Copywriter - Freelance will be a natural storyteller who works closely with art directors and strategists to conceive and create concepts for digital, social and traditional channels. The entire creative team will work together to translate these ideas from the written tone into a finished ad to meet our clients' business objectives. Our creative teams always strive to create boundary pushing, award-winning work.

What you'll do:

• Manage | Own assigned projects and manage all aspects of the copy, creative work, budget, and presenting. Work with Creative Directors, ensuring quality and accuracy on all creative products. Make recommendations to senior leadership and other team members on how to improve process and product.
• Create | Demonstrate creativity through efficiently conceptualizing, planning, producing, refining, and leading a diverse range of creative ideas and concepts. Work in a Copywriter capacity and performs the duties of the position when in this role. Present creative rationale during internal and client presentations. Drive the creative solution for new business pitches. Offer proactive solutions and ensure successful progression.
• Collaborate | Communicate with client service Account Director(s) regarding business scopes, financials, schedules, and planning. Collaborate with creative leaders with interviewing, hiring, training and the evaluation of junior Creative staff.

Who you are:

• Leader | Entrepreneurial attitude. Ability and appetite to create bring people together. Posses an Innate knack to marshal people and create gravity around ideas. Prioritize, organize and multi-task effectively. exhibit client service approach with results-driven performance. Effectively solve marketing problems with creative solutions.
• Open and collaborative | Our team is close-knit and supportive and we're working with a lot of unknowns - you must be a champion of team environments that are comfortable with ambiguity and encourage collaboration. Accept constructive internal and client comments with regard to concepts and copy.
• An experimenter | Embrace the unknown and ready to break process. You'll be excited by opportunities to create new rather than default to plugging-in to existing ones, while leaning towards experimentation. You see technology as a tool for creativity. Provide guidance across departments in a team and matrix environment.
• Ego-less | We all wear the hats that need wearing, it's a mentality that makes the team successful.

What you'll need:

• Bachelor's degree plus three or more years of copy experience in an advertising, marketing or experiential, creative agency environment
• Experience within the B2C CPG sphere is especially relevant for this role
• Advanced competencies in Microsoft Office, Internet environments and industry-standard software programs
• Understanding of both the art and copy side and the ability to evaluate both
• Experience in and ability to evaluate all mediums to develop fully integrated marketing campaigns
• Strong portfolio of work that demonstrates strategic, conceptual and creative thinking
• Excellent presentation skills

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.

$65-$75 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.


VML is a WPP agency (NYSE: WPP). For more information, please visit and follow along on Instagram, LinkedIn, and X.

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