Redesign Content Strategist

Job Title: Redesign Content Strategist


Location: Brooklyn, NY (Hybrid - 3 Days Onsite / 2 Days Remote)

Duration: Long Term Contract

Work Schedule: Monday - Friday | 35 Hours/Week

Job Description


The ideal candidate will play a key role in developing user-centered, plain-language content that simplifies complex government information and improves accessibility for New York City residents. This role requires close collaboration with multiple NYC agencies, stakeholders, and digital teams to create guided digital experiences aligned with NYC web standards and usability goals.


The selected candidate will report directly to the Lead Digital Strategist and contribute to high-impact redesign and modernization efforts for NYC.gov services.

Key Responsibilities

• Develop content requirements, structures, and outlines for guided digital experiences across NYC.gov
• Write and edit clear, concise, plain-language web content aligned with NYC web content style guidelines
• Conduct interviews with subject matter experts and stakeholders across various NYC agencies
• Research city laws, government policies, regulations, and operational procedures to support accurate content development
• Perform content audits and maintain inventories of existing website content and digital features
• Analyze user behavior and website performance using Google Analytics and related reporting tools
• Ensure timely delivery of high-quality content strategy deliverables
• Conduct QA reviews for content workstreams and provide recommendations for improvements
• Track KPIs, engagement metrics, and content performance indicators
• Collaborate with cross-functional teams including UX, design, product, legal, and policy stakeholders

Required Qualifications

• Minimum 8 years of experience as a Content Strategist, Editorial Strategist, Information Architect, or similar role
• Strong copywriting, editing, and editorial skills with portfolio or writing samples
• Experience writing content based on established style guides and editorial standards
• Excellent research, analytical, and problem-solving abilities
• Strong stakeholder communication and collaboration experience
• Experience coordinating meetings and working across multiple departments or teams
• Strong project management and deadline management skills
• Basic experience with Google Analytics and web traffic reporting
• Experience leveraging user research and analytics to guide content strategy decisions

Preferred Qualifications

• Bachelor's degree in Journalism, Communications, Creative Writing, Digital Media, or related field
• Prior experience working with government agencies, nonprofits, or higher education institutions
• Experience writing plain-language content at a sub-7th grade reading level
• Familiarity with modern Content Management Systems (CMS)
• Experience handling complex approval workflows involving legal, executive, and policy stakeholders
• Knowledge of NYC government systems and resident-facing public services