Associate Vice President of Enrollment Management (Millersville)

Associate Vice President of Enrollment Management

Millersville University

Department

Office of the AVP Enrollment Management

Nature of Position

Permanent, Full- time

Job Summary / Basic Function

Millersville University—a top‑ranked undergraduate and graduate public university and one of 10 universities in the Pennsylvania State System of Higher Education—welcomes applications for its Associate Vice President for Enrollment Management (AVPEM). The university has a stable undergraduate enrollment, growing graduate enrollment, and a balanced budget, providing a strong foundation for the next AVPEM to lead a strategic vision for the future.

The Position

Reporting to the Provost and Senior Vice President for Academic Affairs and serving as a member of both the Deans Council and President’s Leadership Council, the Associate Vice President for Enrollment Management is the chief enrollment officer. The AVPEM leads the development and implementation of a comprehensive enrollment management plan, oversees 33 staff across Admissions, Financial Aid, and the Registrar, and ensures delivery of quality services to prospective, current, and former students as well as faculty, staff, and administrators. The AVPEM collaborates with Deans, Directors, Department Chairs, and other university officials to maintain the highest level of service to students and the campus community and supports the University’s EPPIIC values and strategic plan.

The Institution

Located on 250 acres in southeastern Pennsylvania, Millersville University serves approximately 7,000 students in 58 baccalaureate, 19 master’s, and 3 doctoral programs. The university is known for high‑quality, affordable, comprehensive education through nationally recognized programs. U.S. News & World Report ranks it among the top 30 public universities in the North. The Princeton Review has designated it a Green College, and the U.S. EPA certified its first Zero Energy Building. For more information, visit

Location

Millersville University is located in southeastern Pennsylvania, just three miles from Lancaster. The area offers a mix of urban and rural living, with historic city centers, an arts scene, farmland, and a strong community. The region’s blend of deep history, urban charm, and rural tranquility creates a lifestyle that feels dynamic yet rooted. Harrisburg, Philadelphia, Washington D.C., and New York City are within a few hours drive. For more information, visit

Salary

$160,000 – $170,000

Application

Interested candidates should submit a cover letter and resume/CV to View email address on apply.placed-app.com. For a confidential discussion or nomination, email Kira Heath, Search Manager, or Dana John Cohick, President. The first review of candidates will begin on August 27, 2026, and first‑round interviews will be scheduled thereafter. To apply, visit

EEO Statement

At Millersville University, we are committed to fostering an inclusive and diverse learning and work environment. We are an equal‑opportunity employer and, in compliance with federal and state laws, are committed to providing equal educational and employment opportunities for all persons without regard to age, color, national origin, race, religion, ability, veteran status, sex, sexual orientation, gender identity or gender expression.

Duties and Responsibilities

• Provide oversight of the offices that are part of Enrollment Management (Admissions, Financial Aid, and Registrar) to ensure delivery of quality services to all constituents.
• Provide leadership for the University’s enrollment management effort by coordinating the development and implementation of an effective enrollment management plan.
• Create a comprehensive admissions plan to include traditional undergraduate students, transfer students, and online degree completion students.
• Work collaboratively with Graduate Coordinators to support graduate admissions.
• Support, in consultation with academic deans, all aspects of graduate enrollment management, including recruitment, admissions, retention, student support and success, and degree completion.
• Support, in consultation with academic deans, all aspects of online degree completion programs, including recruitment, admissions, retention, student support and success, and degree completion.
• Manage International Student Admissions with assistance for VISA processing and transcript evaluation from the Office of International Programs and Services.
• Contribute to the development of effective policies and procedures related to student enrollment and enrollment‑related functions.
• Provide data‑driven decision making.
• Work collaboratively with Colleges and other units for recruitment and admission processes for dual‑credit, transfer, and non‑traditional students.
• Provide relevant data and analysis regarding enrollment trends, course demands, and other indicators needed to support decisions regarding course offerings.
• Develop, implement, and monitor a strategic enrollment management plan that incorporates best practices related to enrollment management.
• Work collaboratively with Marketing and Communications to develop and drive effective cross‑media messages and marketing plans for prospective students.
• Develop and manage the Enrollment Management budgets and resources and act responsively with well‑documented accountability for these matters.
• Engage faculty, staff, senior leadership, alumni, and students in the recruitment process, galvanizing the many constituencies of the University to join in helping realize enrollment goals.
• Work with admissions and the Colleges to ensure that the first impressions prospective students have of the University are first‑rate, high‑touch, and of the highest possible caliber.
• All other duties as assigned.

Required Qualifications

• Master’s Degree.
• Significant experience in an enrollment management unit (e.g., Admissions, Financial Aid, and/or Registrar) with experience at the Director or Assistant Vice President level.
• Experience in the development and implementation of comprehensive college or university enrollment management plans with evidence of effectiveness in marketing and recruitment.
• Ability to organize administrative units to maximize achievement of recruiting and enrollment goals.
• Management skills in the selection and supervision of professional staff.
• Excellent oral and written communication skills.
• Budget management skills.
• Sensitivity to issues related to recruitment and retention of a diverse student body and ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds.
• In‑depth understanding of best practices for growing student enrollment.
• Exceptional interpersonal skills and the ability to interact and work effectively with administrators, academic leadership, faculty, students, alumni, donors, community leaders and members, and elected and appointed public officials.
• Advanced analytical, evaluative, and objective critical thinking skills.
• Ability to analyze complex problems, interpret operational needs, and develop integrated, creative solutions.
• Experience in recruitment of a diversity of students (e.g., traditional undergraduate, transfer, degree completer, and graduate).
• Commitment to inclusive practices and working with diverse student populations.
• Successful interview.
• Successful completion of three background checks.

Preferred Qualifications

• Doctoral Degree.

Essential Functions

• Ability to work in person on campus in an office setting.
• No or very limited physical effort required.
• No or very limited exposure to physical risks.
• Work is normally performed in a typical interior/office work environment.
• Ability to sit for long periods of time.
• Must be able to lift/pull/push up to 10 pounds.
• Dexterity of hands and fingers to operate a computer keyboard and mouse.