Marketing Systems & AI Automation Manager

Marketing Systems & AI Automation Manager

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!

As a Marketing Systems & AI Automation Manager at Recorded Future, you will play a crucial role in building the technical engine that powers our go-to-market (GTM) strategy. This role is a highly analytical, individual contributor position focused on architecting, automating, and optimizing our marketing data workflows to drive pipeline growth and improve outbound and inbound effectiveness. You will act as the bridge between marketing, operations, and sales by designing complex data enrichment processes, integrating APIs, and leveraging modern AI GTM tools to automate personalized outreach at scale. This role requires a systems-thinking mindset and deep technical expertise in B2B SaaS marketing automation, data orchestration, API integrations, and advanced workflow engineering.

* Please note that this role requires working from the Recorded Future office in Boston, MA at least 3 days per week

What You'll Do:

GTM Systems & Workflow Automation:

• Design, build, and maintain complex automation workflows to power marketing and sales outreach, routing, and engagement.
• Architect seamless integrations between our core marketing platforms (e.g., Marketo), CRM (Salesforce), and specialized GTM tools.
• Leverage tools like Zapier to automate manual processes and ensure real-time data flow across the GTM tech stack.

Data Enrichment & Outbound Engineering:

• Build and manage sophisticated data enrichment waterfalls using platforms like Clay, Lusha, ZoomInfo to source and qualify target accounts and contacts.
• Utilize APIs and webhooks to pull in buying signals, intent data, and firmographic details to trigger automated GTM plays.
• Implement generative AI (e.g., OpenAI, Anthropic) within automated workflows to scale highly personalized outbound messaging through platforms like Outreach.

Marketing Data Strategy & Governance:

• Ensure strict data integrity, hygiene, and consistency across marketing automation and CRM platforms.
• Oversee critical data processes, including lead deduplication, routing, scoring, and audience segmentation.
• Partner with IT, Revenue Operations, and data teams to centralize data and enhance our marketing infrastructure.

MarTech Optimization & Technical Enablement:

• Continuously evaluate, identify, and implement new technologies to improve our GTM motion and automation capabilities.
• Troubleshoot complex system errors, sync issues, and API failures between the marketing and sales stack.
• Provide technical training and enablement for marketing and sales stakeholders on how to leverage new automated plays and insights.

Performance Analysis & Strategic Planning:

• Measure the success of automated GTM campaigns by rigorously tracking measurable outcomes, pipeline generation, and return on investment (ROI).
• Analyze workflow performance, conversion rates, and engagement metrics to relentlessly optimize data routing and campaign execution.
• Provide highly analytical, data-driven recommendations to leadership to optimize GTM efficiency and drive business growth.
• Support annual and quarterly planning processes with insights on system capabilities, database health, and automation scalability.

What You'll Bring:

• 5+ years of experience in marketing operations, revenue operations, GTM systems, or a related analytical field in a B2B SaaS environment.
• 2+ years working with modern GTM automation and enrichment tools (e.g., Clay).
• Hands-on experience building and scaling outbound GTM campaigns, specifically including list building, enrichment, segmentation, routing, and activation across systems.
• Strong proficiency in building advanced automated workflows using Zapier, or custom API/webhook connections.
• Extensive hands-on experience with marketing automation platforms (Marketo) and CRM platforms (Salesforce), with a strong understanding of marketing-sales alignment.
• Highly analytical and problem-solving mindset, with advanced Excel/Google Sheets skills for handling and manipulating complex datasets.
• Excellent communication skills, with the ability to translate technical system processes and data workflows into actionable strategies for non-technical stakeholders.
• Experience writing custom scripts using Python, JavaScript, or SQL for advanced data manipulation and scraping.
• Proven experience integrating Large Language Models (LLMs) and Generative AI into outbound marketing workflows.
• Familiarity with predictive analytics and intent data platforms (e.g., 6sense, Hockeystack).

The base salary range for this full-time position is $92,000- $137,500. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.

Recorded Future employees (or "Futurists"), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers.

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.

Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.

Recorded Future maintains a drug-free workplace.

Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.

Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.

Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.