Content Developer

Content Developer

Hybrid in Mount Pleasant, SC
Schedule: Flexible hours
Engagement: PT, FT, Contract; Possible equity.

About Heirloom

Heirloom helps families rescue, organize, and enjoy their most meaningful memories-digitizing tapes, film, and photos into a private, secure home for stories. We're building delightful mobile and web experiences that make sharing memories simple, safe, and emotionally resonant.

The Role

We're looking for a Content Developer who can craft clear, compelling, and emotionally resonant content across multiple formats-blogs, product pages, email campaigns, video scripts, and social media. This role bridges creative storytelling with SEO and performance-driven content strategy. You'll work closely with leadership, marketing, and our product/design teams to create content that educates, inspires, and converts.

What You'll Do

• Research, write, and edit high-quality content: blogs, website copy, press releases, product pages, email campaigns, and ad copy.
• Script and storyboard content for multimedia (short videos, YouTube, product explainers).
• Collaborate with marketing and product teams to align messaging with brand voice, positioning, and KPIs.
• Optimize content for SEO and discoverability (titles, descriptions, structured data, internal linking).
• Develop content calendars and manage production timelines.
• Repurpose long-form content into engaging short-form pieces for LinkedIn, Instagram, YouTube, and Pinterest.
• Measure performance and iterate: analyze engagement, conversions, and traffic to inform improvements.
• Support investor-facing and partnership materials with crisp, compelling narratives.

What You'll Bring

• 2-5+ years of content development, copywriting, or editorial experience (agency or in-house).
• A strong portfolio showcasing digital writing samples across different formats (blog, product, social, video script).
• Ability to adapt tone and style for different audiences-customers, partners, and investors.
• Familiarity with GA4, Google Tag Manager (GTM), and Google Search Console to measure and improve performance.
• Strong knowledge of SEO best practices and performance-driven content strategy.
• Experience collaborating with designers, marketers, and product leads.
• Strong organizational skills and ability to manage multiple content streams at once.

Nice to Have

• Experience writing for consumer tech, SaaS, or media-focused products.
• Comfort with basic design/video tools (Canva, Figma, Adobe, or similar) to support visual storytelling.
• Familiarity with SEMrush or other advanced SEO/analytics tools.
• Familiarity with HubSpot, Shopify, or other CMS platforms.
• Interest in building brand narratives around trust, privacy, and human connection.

How We Work

• Hybrid role in Mount Pleasant, SC, with flexible hours and some in-person collaboration (work sessions, shoots, brainstorms).
• Remote-friendly day-to-day, with periodic in-person team meetings.
• We welcome contractors, part-time, or full-time; contract-to-hire is an option. Equity available for the right fit.