Senior Analyst, Loyalty Promotions - Activations

Execute day-to-day configuration and activation support for loyalty offers, rewards, challenges, and promotional mechanics across Zeta/Marigold and Byte Commerce. Translate business requirements into accurate loyalty configuration, audience eligibility, offer logic, timing, launch plans, dependencies, and QA requirements. Partner with Lifecycle Marketing, Product, Engineering, QA, Data & Analytics, Operations, agencies, and vendors to confirm feasibility, testing needs, and launch readiness. Validate campaign builds through testing, audits, and review of audience segments, offer eligibility rules, reward logic, and promotional setup to ensure promotions launch accurately and deliver the intended customer experience. Troubleshoot loyalty activation issues, identify root causes, and coordinate resolution across internal and vendor teams. Maintain documentation for campaign setup, dependencies, QA steps, platform limitations, handoffs, and repeatable procedures; support post-launch validation by documenting learnings and recommending improvements for future activations. Requirements 4+ years of experience in digital marketing operations, loyalty programs, CRM, e-commerce, promotions, platform configuration, or a related function. Degree or equivalent years of experience in Marketing, Business, Technology, Information Systems, or a related field. Experience translating campaign or business requirements into platform setup, QA criteria, launch execution, and operational handoffs. Experience with audience segmentation, eligibility rules, offer mechanics, reward logic, configuration audits, troubleshooting, and testing/QA processes. Experience with loyalty platforms, CRM/campaign tools, CDP/audience segmentation tools, offer configuration, or digital promotion systems; Zeta/Marigold, Byte Commerce, Braze, Treasure Data, JIRA, or Confluence is a plus. Basic understanding of data, relational concepts,

HTML/CSS

, APIs, or technical troubleshooting is a plus. Core Competencies Demonstrates expertise in executing loyalty program configurations and promotional mechanics, ensuring accurate campaign setups and effective troubleshooting. Proficient in collaborating with cross-functional teams to translate business requirements into actionable marketing strategies. Highest-signal resume keywords Digital Marketing Operations Loyalty Program Management Audience Segmentation Campaign Testing and QA Zeta/Marigold Platform Experience ATS Optimization Keywords Hard Skills Campaign Configuration Offer Logic Troubleshooting Data Analysis HTML/CSS APIs Configuration Audits Promotional Setup Operational Handoffs Testing Processes Soft Skills Collaboration Problem-Solving Communication Attention to Detail Documentation Industry Keywords Loyalty Programs CRM E-Commerce Promotions Digital Promotions Tools & Technologies Zeta/Marigold Byte Commerce Braze Treasure Data JIRA Confluence #J-18808-Ljbffr Jobtailor