Instructional Designer

Instructional Designer

Are you an Instructional Designer who enjoys taking complex information and turning it into simple, engaging learning experiences?

Fleet Farm is looking for an Instructional Designer to help build and shape the next generation of learning for our stores, distribution centers and corporate teams. This is an exciting opportunity to join us at an early stage of our training and development evolution and help establish how learning is created, delivered and measured across the organization.

In this role, you will be the creator behind Fleet Farm's training content . You'll partner closely with store and district leadership, Operations, subject-matter experts and cross-functional teams to identify learning needs and transform business priorities into practical, engaging training.

Our learners range from approximately 16 to 80 years old , so your ability to create clear, accessible and engaging content for a diverse workforce is critical. We're focused on moving toward short, impactful learning experiences—typically 5–10 minutes—that give Team Members the information they need, when they need it.

This is a highly collaborative role for someone who is comfortable with ambiguity, enjoys building something new and doesn't need every step mapped out in advance.

What You'll Do

• Own the instructional design and development of learning content from needs analysis through final delivery .
• Partner closely with store leadership, district leadership, Operations, Merchandising and other cross-functional stakeholders to identify performance and learning needs.
• Conduct needs analysis, ask the right questions, evaluate data and translate business challenges into learning solutions.
• Create engaging 5–10 minute microlearning courses, e-learning modules, videos and other digital learning experiences .
• Develop training for a wide range of topics, including:
  • Sales and Customer Service
  • New-hire and onboarding training
  • Safety and compliance
  • Firearms compliance
  • Management and leadership development
  • Business acumen
  • Reading and understanding P&L information
  • Customer service and seasonal/Black Friday preparation
  • Fleet Farm culture and concepts such as GRIT
  • Operational and performance priorities
• Develop training that supports store performance and business objectives, such as identifying opportunities related to units per transaction and other operational metrics .
• Refresh and modernize existing training content to align with Fleet Farm's current strategy and business priorities.
• Create training content for new Team Members during their first two weeks, including learning that takes place outside of the Fleet Learning Center.
• Create sales-floor training and other learning experiences specifically designed for the realities of the retail environment.
• Use video and e-learning technology to create engaging learning experiences that work across a broad range of learners and experience levels.
• Develop content using appropriate authoring and video-development tools, with the flexibility to recommend the technologies and platforms that best support Fleet Farm's learning strategy.
• Create content that can be delivered through Docebo , Fleet Farm's learning management system. The Instructional Designer will create and prepare content for upload, while LMS administration and system responsibilities will be supported separately.
• Explore and utilize tools such as Synthesia, Udemy and other instructional design/e-learning technologies as appropriate.
• Work closely with subject-matter experts to gather information, organize a "data dump" of content and determine what learners actually need to know.
• Translate complex processes, policies and business information into practical, easy-to-understand learning.
• Establish methods for evaluating training effectiveness and begin developing data-driven measures of learning success and ROI .
• Continuously evaluate whether training is solving the actual business problem rather than becoming an "afterthought."
• Build strong relationships with the field and use feedback from stores to continually improve learning experiences.

What You'll Bring

• Experience in Instructional Design, Learning & Development, Training Development, Education, Communications or a related field .
• Experience designing and developing e-learning, digital learning, microlearning and/or video-based training .
• Strong understanding of instructional design principles and adult learning concepts.
• Experience using e-learning, instructional design, video or content-development software.
• Ability to quickly learn new technology and recommend tools that can improve the learning experience.
• Excellent communication and stakeholder-management skills.
• Strong ability to interview subject-matter experts, ask probing questions and determine what information is truly important for the learner.
• Ability to translate business requirements and performance challenges into effective learning solutions.
• Strong attention to detail with the ability to simplify complex information.
• Ability to manage multiple projects and priorities independently.
• Comfort working in an environment where the processes, tools and learning strategy are still being developed.
• A creative mindset and passion for making learning engaging, practical and easy to consume .

What Will Make You Stand Out

• Retail or multi-unit operations experience .
• Experience designing training for frontline, sales-floor or hourly Team Members.
• Experience creating microlearning or "bite-sized" learning content.
• Experience working with an LMS such as Docebo .
• Experience with video-based learning or AI-powered video platforms such as Synthesia .
• Experience developing training for a workforce with a wide range of ages, backgrounds and learning styles.
• Experience partnering directly with Operations, store leadership or field teams.
• Experience using business or operational data to identify learning opportunities and measure results.
• A degree in Instructional Design, Education, Communications, Learning & Development or a related field .

Why This Role Is Different

This is an opportunity to help build the foundation of Fleet Farm's learning and development strategy .

You'll be joining at an early stage in our evolution of training and will have the opportunity to help determine what great learning looks like at Fleet Farm. You'll have the support of leadership and an LMS partner, but you'll also have significant ownership over the content itself.

We are looking for someone who is comfortable saying, "Let's figure this out together."

You won't be handed a perfectly defined playbook. You'll help create it.

If you're an Instructional Designer who loves solving problems, working directly with the business and turning information into learning that people actually want to use, we'd love to hear from you.

Fleet Farm

Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.

Equal Opportunity Employer


This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.