Senior Product Manager, Monetization & Growth

Product Manager, Monetization & Growth

As the Product Manager, Monetization & Growth, you will own key product experiences that drive customer acquisition, conversion, monetization, expansion, and retention across Crunchbase's product-led growth motion. This role is responsible for the systems, experiences, and business levers that help customers discover value, choose plans, convert, expand usage, administer teams, and remain engaged over time. Core areas of ownership include pricing and packaging, self-serve growth experiences, enterprise administration capabilities, billing and subscription experiences, and adjacent monetization opportunities. This role combines strong product judgment, analytical rigor, and experimentation. You will partner closely with Engineering, Design, Revenue, Finance, and GTM teams to identify growth opportunities, optimize conversion funnels, and build scalable monetization systems that improve both customer experience and business outcomes.

Pricing & Packaging remains a foundational component of the role, but the broader focus is ownership of the product experiences and systems that drive sustainable growth and revenue.

What You'll Do:

• Monetization Strategy & Product Ownership
  • Own product experiences and systems that influence acquisition, conversion, monetization, expansion, and retention
  • Develop and evolve monetization strategies across pricing, packaging, subscriptions, billing, and account growth experiences
  • Identify opportunities to improve customer value realization while driving business growth
  • Prioritize initiatives based on customer impact, revenue opportunity, and strategic alignment
• Pricing, Packaging & Subscription Management
  • Lead the design, testing, and optimization of pricing and packaging models across products and customer segments
  • Own product requirements and execution for pricing, packaging, billing, checkout, upgrade, downgrade, and cancellation experiences
  • Partner with Engineering and Finance to ensure accurate implementation of monetization systems and policies
  • Monitor pricing performance and recommend changes based on customer behavior, market dynamics, and business goals
• Self-Serve Growth & Conversion Optimization
  • Own self-service growth opportunities across the customer journey, including acquisition, onboarding, activation, conversion, and expansion
  • Identify and optimize friction points within key conversion funnels
  • Partner with Marketing and Revenue teams to improve growth experiences across web, product, and lifecycle touchpoints
  • Evaluate emerging opportunities such as AI search, answer engine optimization (AEO), and new customer acquisition channels
• Enterprise Administration & Expansion Experiences
  • Own enterprise administration capabilities that support team management, user provisioning, permissions, billing administration, and account governance
  • Partner with Revenue and Customer Success teams to identify opportunities that improve account expansion and team adoption
  • Improve administrative experiences that support both self-service and sales-assisted customer motions
• Data, Experimentation & Insights
  • Leverage analytics, experimentation, and AI-powered tools to understand customer behavior, usage patterns, conversion drivers, and pricing sensitivity
  • Define success metrics and monitor business performance across monetization and growth initiatives
  • Use data and customer research to identify opportunities and validate product decisions
  • Utilize AI-enabled tools to accelerate research, analysis, experimentation, and product development workflows
• Cross-Functional Collaboration
  • Partner closely with Engineering, Design, Revenue Operations, Marketing, Finance, Sales, and Customer Success to deliver growth and monetization initiatives
  • Align stakeholders around priorities, success metrics, and business outcomes
  • Communicate product strategy, tradeoffs, progress, and results to technical and non-technical audiences
  • Performs other related duties as assigned.

What Crunchbase Offers:

• Bachelor's degree in Business, Economics, Data Analytics, Computer Science, Engineering, or a related field preferred
• 5+ years of Product Management experience with ownership of monetization, pricing, growth, billing, subscriptions, or related product areas
• Ideally includes owning payment or billing systems at meaningful scale (e.g. $10M+ ARR)
• Experience optimizing self-service customer journeys, including onboarding, conversion, checkout, upgrade, expansion, and retention experiences
• Bonus points for candidates who have architected and launched new pricing tiers or usage based models
• Experience with subscription, usage-based, or hybrid SaaS business models
• Experience leveraging experimentation, analytics, and customer research to drive product decisions
• Experience working cross-functionally with Revenue, Finance, Marketing, and Customer Success teams
• Experience with enterprise administration, account management, team management, or governance capabilities preferred
• Domain expertise in SaaS, data platforms, sales intelligence, fintech, venture, or marketplace businesses preferred
• Strong understanding of product-led growth, monetization, pricing, packaging, and subscription business models
• Strong analytical skills with the ability to translate data into actionable product insights
• Experience designing and optimizing customer journeys, conversion funnels, and growth experiences
• Understanding of experimentation frameworks and data-driven product decision making
• Strong product management fundamentals, including discovery, prioritization, delivery, and measurement
• Ability to balance customer experience, business outcomes, and technical constraints
• Demonstrated curiosity and comfort using AI tools to improve productivity, research, and decision making
• Strong communication and stakeholder management skills
• Ability to operate effectively in ambiguous and evolving problem spaces

Compensation Package:

The salary range is $162,435 - $191,100. We also offer equity in the form of stock options on top of that as the total compensation package.

What Crunchbase Offers:

At Crunchbase, we're building a culture where talented people can grow, innovate, and make an impact. We invest in our team so everyone has the support, tools, and trust to do meaningful work and thrive — personally and professionally.

Here's what you can expect:

• Competitive compensation and equity — rewarding you for your contributions and ownership mindset
• Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration
• Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
• Continuous learning support through generous reimbursement for professional development and skills growth
• 401(k) and Roth plans with an annual financial adviser check-in to help you plan your future
• Wellness resources — including a monthly stipend to support physical and mental health
• Work-from-home enablement — internet stipend and home office setup allowance
• Charitable giving match through our Town Hall awards and community impact initiatives
• A mission-driven, transparent team of creative thinkers and builders passionate about helping companies connect and grow

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren't met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.