Senior Data Analyst, Marketing

About Fora

Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2025, we announced our $60 million Series B and C investment rounds , led by Thrive Capital and Insight Partners , with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs-leveraging the best of human expertise and technology to transform how people plan and book travel.

About The Role

We're looking for a Senior Data Analyst, Marketing to join our growing Data team and embed with our Growth, Sales, and Acquisition teams. This is a highly impactful role at a pivotal moment in Fora's growth trajectory.

As Fora enters its next stage of growth, we're investing heavily in how we acquire, qualify, and convert high-quality advisors onto the platform. You'll help shape the next generation of our go-to-market motion: designing experimentation frameworks, improving attribution and measurement, identifying scalable acquisition opportunities, and helping the business make smarter investment decisions.

This is not a traditional "dashboard maintenance" analytics role. You'll work directly with GTM leadership to help answer some of the company's most important growth questions.
What you'll work on

As an early member of our Analytics team, you'll play a foundational role in shaping how Fora approaches growth, measurement, and decision-making.

• Improve our marketing measurement and optimization programs (e.g. incrementality tests, a/b tests, attribution and potentially media mix modeling).
• Lead complex, high-visibility deep dives & analyses that drive business decisions and process or product improvements, particularly around our go-to-market motion.
• Be a strategic thought partner to cross-functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights.
• Design and maintain scalable data models, AI-powered analytic tools, and analytics infrastructure (using BigQuery, dbt, and Omni) to empower self-serve analytics.
• Drive clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it.
• Promote a culture of data excellence through mentorship, documentation, and training.
• Contribute to team strategy, project prioritization, and the continuous evolution of analytics best practices.

What we're looking for

• 5+ years of experience in a data analytics role, preferably in a fast-paced, collaborative environment.
• Demonstrated experience in marketing analytics.
• Proficiency in SQL is essential. Knowledge of Python, a plus.
• Hands-on experience with modern data analytics stack (e.g. Airbyte, BigQuery, dbt, Hex, Omni, or equivalents), data modeling best practices.
• Experience with AI tools (e.g Claude Code, Codex)
• Strong communication and storytelling skills.
• Deeply curious with a drive to learn.
• Pragmatic. Looking for real world business impact, not a science project.
• A collaborative and empathetic mindset with experience supporting and leveling up your peers.

Compensation

Compensation range for this role can vary depending on experience, and for this role an indicative range is $120k-$160k + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.

Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/FiDi) with lots of natural light and great views.


Our Values

We're forging our own path

Fora has always been about driving change within the industry. We're not interested in maintaining the status quo.


We're stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We're here to serve

We operate in service of our community and believe that when they're empowered to focus on what they do best, we all win. It's why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We're unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It's a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.