Senior Director of Digital Merchandising

• Own the overall digital site merchandising strategy, ensuring the shopping experience supports revenue, conversion, customer acquisition, retention, profitability, and brand objectives.
• Lead merchandising across the homepage, landing pages, product listing pages (PLPs), onsite search, product detail pages, navigation, and promotional experiences to deliver an intuitive and compelling customer journey.
• Develop seasonal merchandising strategies, promotional calendars, product launch plans, dynamic collections, and storytelling frameworks aligned with brand, inventory, and commercial priorities.
• Establish best practices for assortment presentation, taxonomy, filters, facets, sorting, "searchandising", navigation, and product discovery across desktop and mobile experiences.
• Own the onsite search strategy, including search relevance, synonyms, ranking rules, zero-result experiences, and search-driven product discovery.
• Evaluate, implement, and optimize PLP service providers and merchandising platforms to improve product ranking, filtering, sorting, discoverability, and conversion.
• Lead the strategy and ongoing optimization of product recommendation engines, personalized content, customer segmentation, and dynamic merchandising experiences across the customer journey.
• Develop an AI-enabled merchandising roadmap that leverages predictive ranking, intelligent recommendations, dynamic collections, AI-assisted assortment optimization, and emerging technologies.
• Lead a robust A/B and multivariate testing program, developing hypotheses and prioritizing experiments across merchandising layouts, messaging, navigation, recommendations, creative assets, and customer journeys.
• Serve as the voice of the customer by using site analytics, behavioral insights, inventory, and sell-through data to identify opportunities and guide merchandising decisions.
• Partner with Creative and Brand Marketing to define digital creative direction, including photography strategy, campaign imagery, product presentation, image hierarchy, content prioritization, and visual merchandising standards.
• Partner with CRM, Marketing, and Analytics to connect onsite merchandising with customer segmentation and lifecycle strategies for new, returning, loyalty, and high-value customers.
• Collaborate with Merchandising, Planning, Digital Product, UX, Marketing, Creative, and Analytics to prioritize and deliver seamless site experiences.
• Partner with Digital Product and Engineering to optimize Shopify capabilities, integrations, and workflows that enable efficient merchandising execution and scalable site experiences.
• Develop executive reporting that connects merchandising actions to revenue, conversion rate, revenue per visitor, average order value, product discovery, search performance, inventory productivity, and customer lifetime value.
• Build scalable processes, governance, and workback plans that support accurate, efficient execution across seasonal launches and promotional events.
• Recruit, develop, and mentor a high-performing Site Merchandising team while fostering a culture of innovation, accountability, testing, and continuous improvement.

• 12+ years of progressive experience in ecommerce merchandising, digital merchandising, or DTC ecommerce leadership, including 5+ years leading high-performing teams.
• Demonstrated success leading digital merchandising strategy for a high-volume DTC or omnichannel business with accountability for revenue, conversion, and customer experience.
• Deep expertise in site merchandising, product discovery, searchandising, personalization, customer journey optimization, and conversion rate optimization.
• Significant experience with Shopify or Shopify Plus, including native merchandising capabilities, catalog and collection management, promotions, integrations, and ecommerce operating workflows.
• Experience with Shopify CMS and comparable content-management platforms, with a strong understanding of content governance and publishing workflows.
• Hands-on experience implementing and optimizing PLP service providers and merchandising platforms such as Nosto, Constructor, Bloomreach, Algolia, or comparable technologies.
• Experience managing product recommendation engines and personalization platforms such as Monetate, Adobe Target, Visually, or comparable solutions.
• Extensive experience designing and executing A/B and multivariate testing programs using Optimizely, VWO, Adobe Target, or similar experimentation platforms.
• Strong understanding of AI-powered merchandising capabilities, including predictive ranking, intelligent recommendations, dynamic content, and AI-assisted assortment optimization.
• Experience leading onsite search strategy, including relevance tuning, synonyms, merchandising rules, taxonomy, filters, facets, and zero-result experiences.
• Proven ability to partner with Creative teams on digital creative direction, including photography strategy, campaign and product imagery, content hierarchy, product storytelling, and visual merchandising standards.
• Familiarity with modern ecommerce CMS platforms such as Contentful, Contentstack, Builder.io, Adobe Experience Manager, Shopify CMS, or comparable solutions, including content governance and publishing workflows.
• Advanced knowledge of ecommerce analytics and digital experience platforms such as GA4, Tableau, Looker or similar.
• Strong commercial acumen with the ability to translate customer, product, and inventory insights into measurable business outcomes.
• Exceptional leadership, communication, and cross-functional influence, with experience presenting to and aligning executive stakeholders; footwear, apparel, or consumer lifestyle brand experience preferred.

Opportunity Awaits.