Brand and Integrated Marketing Manager

Brand And Integrated Marketing Manager

If you are a Brand and Integrated Marketing Manager professional looking for an opportunity to grow your career, this role offers the chance to shape and elevate the Greenlee brand within Emerson's Professional Tools portfolio. You will lead the development and execution of an integrated North American go-to-market strategy, balancing long-term brand vision with impactful commercialization, customer engagement, and high-performing marketing initiatives.

In this role, your responsibilities will be:

• Lead Greenlee's integrated go-to-market strategy across Paid, Owned, and Earned channels.
• Serve as the primary steward of the brand, ensuring consistency, authenticity, and alignment across all customer-facing initiatives.
• Develop a deep understanding of the Greenlee audience, competitive environment, and key market trends to inform positioning, messaging, and strategic decision-making.
• Partner with Product Management and Sales to build effective commercialization programs that support major launches and business priorities.
• Design and execute marketing campaigns grounded in customer needs, brand goals, and measurable business objectives.
• Guide audience strategy, messaging, and content development in partnership with internal teams and external experts to ensure alignment across the full customer journey Direct the creation of compelling creative assets and marketing content to support high-impact execution.
• Shape paid media strategy and oversee performance tracking, measurement, and ROI reporting Manage influencer, social media, and public relations programs to grow community engagement and strengthen brand credibility.
• Lead outbound email marketing and marketing automation initiatives, collaborating with specialists to support subscriber growth and effective storytelling Support sales enablement, merchandising, and channel marketing teams through tools, programs, and creative resources.
• Represent the brand at tradeshows, events, and customer engagements to build relationships, capture insights, and strengthen brand presence.
• Partner closely with the RIDGID brand marketing team to drive alignment, knowledge-sharing, and efficiencies across the Professional Tools organization.
• Monitor analytics, champion a test-and-learn approach, and continuously optimize channel performance.
• Mentor one direct team member while influencing broader cross-functional teams

You understand the business and proactively translate priorities into actionable marketing strategies. You collaborate effectively across teams and build trusting relationships that help move work forward. You create clarity for others, focus on what leads to meaningful outcomes, and adapt quickly when priorities shift. You apply sound judgment to make confident decisions, even when information is evolving. You are inclusive in your approach, value diverse viewpoints, and bring others along with a positive, forward-thinking mindset.

For this role, you will need:

• 5+ years' experience developing and delivering integrated brand or marketing strategies.
• Skill in leading cross-functional initiatives in partnership with Sales, Product, and external agencies.
• Ability to design and execute multi-channel marketing programs across digital, social, email, events, and PR.
• Strong storytelling, communication, and presentation abilities.
• Comfort using data and performance insights to guide strategy and evaluate results.
• Experience managing or mentoring others is helpful.
• Ability to travel up to 25%, including monthly travel to Rockford, IL.

Preferred qualifications that set you apart:

• Knowledge of how Paid, Owned, and Earned media channels work together to drive brand performance.
• Experience balancing both strategic leadership and hands-on execution.
• Familiarity with marketing analytics, content strategy, marketing automation, or CRM-enabled programs.
• Proficiency with common marketing and business software tools.
• Experience supporting trade-focused or professional end-user brands.

Why join Emerson Professional Tools?

At Emerson, we combine deep industry expertise with a legacy of innovation to deliver the most trusted tools and technologies for mechanical, electrical, and plumbing professionals. Our Professional Tools portfolio, powered by iconic brands like Greenlee, RIDGID, and Klauke, supports the people who tackle the toughest challenges on jobsites every day.

Joining our team means:

• Owning a meaningful brand with a rich history and strong customer loyalty
• Working in a collaborative, high-impact environment where marketing drives real business outcomes
• Partnering with talented teams across Product, Sales, Engineering, and Leadership
• Helping shape the future of how we engage customers through modern, integrated go-to-market strategies
• Being part of a global organization committed to innovation, growth, and professional development

If you're energized by building brands, launching products that matter, and connecting authentically with core customers, Emerson Professional Tools is the place to do it.

Our culture and commitment to you:

We prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.

At Emerson, our employee's passion for innovation and results drives our success. We actively pursue new technologies, capabilities, and approaches to drive tangible value for our customers. To reward this passion for innovation and results, Emerson makes meaningful investments in our people. We provide competitive compensation, integrated benefits offerings, and fulfilling career journeys that support the growth of each employee. We firmly believe that when Emerson is successful in achieving its operational and financial goals, our employees share in the company's success. The salary range for this role is $90,000-$120,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role