Social Media Specialist

Social Media Specialist

The Social Media Specialist/Coordinator is responsible for developing and executing a comprehensive social media strategy that advances Athens State University's goals related to audience engagement, brand awareness, and enrollment growth. This role will manage the University's primary social media channels while coordinating a network of campus partners and brand ambassadors to ensure a cohesive, consistent, and compelling institutional voice across all platforms.

Essential Functions:

• Strategy & Planning
• Content Development & Execution
• Audience Engagement & Community Management
• Enrollment Marketing Support
• Campus Coordination & Brand Ambassador Program
• Analytics & Reporting

Qualifications Required:

• Bachelor's Degree from an accredited college in marketing, public relations, advertising, graphic design, journalism, or a related field
• Experience planning and coordinating social media marketing strategies for an organization or brand (higher education experience preferred)
• Demonstrated experience creating engaging content across multiple platforms
• Strong written and verbal communication skills
• Knowledge of social media analytics and reporting tools

Other Qualifications and Job Requirements:

• Experience in higher education marketing or enrollment marketing
• Experience managing or contributing to paid social media campaigns
• Basic photography, videography, and graphic design skills
• Knowledge of Microsoft Office and basic use of office equipment
• Ability to work with a variety of constituents, including outside vendors
• Ability to oversee and manage numerous projects and meet strict deadlines
• Ability to multitask with exceptional organizational skills
• Excellent proofreader and careful attention to detail
• Ability to work flexible hours

Working Conditions:

• 75% of time spent sitting and/or standing
• May occasionally need to spend time in low postures such as crouching or kneeling
• Occasionally tasked with moving from one worksite to another
• Frequently communicates with others to exchange information
• Frequently tasked with repeating motions that may include wrists, hands, and/or fingers
• Frequently uses a computer to create, edit, and review digital content
• May occasionally work outdoors for campus events
• Occasionally tasked with working after hours, including nights and weekends

Salary Schedule - Salary Band: P85. To view salary schedules visit: will be commensurate with experience and qualifications.

EEO Statement - Non-Discrimination Policy Statement Athens State University, as an equal opportunity/affirmative action institution, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. Athens State University does not discriminate on the basis of race, color, national origin, age, marital status, gender, gender identity, gender expression, pregnancy, sexual orientation, disability, religion, genetic information, or veteran status in employment, or admissions to or participation in educational programs and activities. Inquiries or concerns may be addressed to the Office of the Provost/Vice President of Academic Affairs and Student Services, 300 N. Beaty St., Athens, AL 35611, View phone number on click.appcast.io.

Background Check Statement - In accordance with Athens State University Policy and guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from that criminal background check.

Close Date: Open Until Filled - Yes

Special Instructions to Applicants - Unofficial transcripts should be from the college or university which verifies qualifications for the position. Note: Credential evaluations are needed for all transcripts obtained outside the U.S. before uploading and submitting an application. Upon an offer of employment, official transcripts from all colleges and universities attended must be submitted. Continued employment is contingent upon receipt of transcripts from all colleges and universities attended.

Additional Information - Athens State University participates in the E-verify System to verify employment eligibility for all newly-hired employees. To apply or view details, visit Review of applications will begin as soon as possible and remain "open until filled". For assistance, contact the Human Resources Office at View phone number on click.appcast.io or email us at View email address on click.appcast.io.