Growth Marketing Manager

Job Title: Growth Marketing Manager (Field & ABM Campaigns)

Role Overview
We are seeking a data-driven and execution-focused Growth Marketing Manager to spearhead field marketing campaigns and Account-Based Marketing (ABM) initiatives. In this role, you will drive customer engagement, pipeline acceleration, and lead generation across direct and partner channels through a balanced mix of digital marketing, webinars, and high-impact industry events.

This is a hands-on marketing role requiring a rare combination of strategic account planning and meticulous operational execution. You will partner closely with sales leadership and Business Development Representatives (BDRs) to prioritize trade shows, manage event logistics, build targeted account lists, and track campaign ROI within Salesforce. If you excel at bridging field marketing execution with rigorous performance analytics, we want to hear from you.

Key Responsibilities
Campaign & Field Program Execution
• Omnichannel Strategy: Execute and analyze field marketing campaigns, digital initiatives, webinars, and ABM programs to stimulate enterprise demand.
• Event Operations: Coordinate end-to-end preparation and execution for trade shows and industry events, including venue sourcing, logistical planning, meeting space coordination, and comprehensive field briefing guides.
• Budget & Procurement: Manage program budgets, oversee financial reconciliation processes, and handle purchase orders, vendor contracts, and invoice processing.

Sales Alignment & CRM Management
• Sales Collaboration: Partner with sales leadership to align priorities, select impactful industry events, and develop targeted account lists designed to accelerate pipeline growth and customer retention.
• CRM Operations: Build and manage campaigns within Salesforce.com, execute list uploads, target account segmentation, and ensure clean data capture.
• Sales Enablement: Keep BDR and sales teams fully informed of upcoming regional activities through internal newsletters, pre-event briefings, and post-event automated email follow-up templates.

Performance Analytics & Optimization
• Metric Tracking: Monitor, analyze, and report on key performance indicators, including account engagement levels, conversion rates, pipeline velocity, and campaign ROI.
• Continuous Improvement: Provide actionable insights and strategic recommendations to optimize future field marketing initiatives and budget allocation.

Qualifications & Requirements
Minimum Qualifications
• Experience Baseline: Minimum of 4 to 6 years of professional B2B marketing experience, with a heavy emphasis on field marketing, demand generation, or Account-Based Marketing (ABM).
• Technical Mastery:
oProven, hands-on proficiency using Salesforce.com for campaign creation, list management, and reporting.
oExperience managing event registration landing pages, email marketing platforms, and digital marketing tools.
• Operational Expertise: Demonstrated experience managing event logistics, vendor procurement, contract negotiations, and strict budget adherence.
• Core Competencies: Exceptional cross-functional collaboration and communication skills; strong project management abilities with meticulous attention to detail.

Preferred Attributes
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience marketing within complex B2B technology, SaaS, or enterprise solution sectors.
• Familiarity with sales development workflows and BDR enablement strategies.

Equal Opportunity Employer / Disabled / Protected Veterans

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For temporary assignments lasting 13 weeks or longer, AllSTEM Connections is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AllSTEM Connections participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Additional Skills

(none specified)


AllSTEM Representative Contact Info

Account Executive:


Nichols


Branch Phone:


View phone number on click.appcast.io


Location:


Ontario, CA