Retail Assistant Store Manager

Position Overview

A successful Assistant Store Manager will strive to go for WOW! Go for WOW! is the standard of customer service at Duluth Trading Company. It is treating the customer right and looking for opportunities to go above and beyond to create special experiences.


Position Details

What You'll Do:

• Sales and Goals Achievement:
  • Demonstrate leadership in driving sales and profitability by achieving financial goals.
  • Lead KPI initiatives through Associate training and development.
  • Lead and maintain merchandise presentation according to Visual Merchandising standards and current floor-set and product messaging, in addition to maintaining all current sales promotions.

• Customer Service:
  • Personally demonstrate a high level of customer engagement and sets expectations for team. Understands the customer is the center of what we do.
  • Develop an exceptional familiarity of the Duluth brand and comprehensive product knowledge to provide solution-oriented, friendly service to customers. Leads team in doing the same.
  • Partner with Store Manager on developing optimum staffing levels and floor coverage to engage the customer.
  • Ensure customer profile information is accurately recorded.
  • Ensure Company standards for cleanliness for the sales floor, stockroom, restrooms, cash wrap and hospitality area.

• Human Resources/Leadership Skills:
  • Partner with Store Manager to recruit, hire, train, motivate and lead employees.
  • Demonstrate professionalism, integrity and company values when addressing employees.
  • Exhibit sound decision-making skills and performs with a minimum of supervision; is solution based.
  • Provide clear and consistent feedback to employees on a regular basis.
  • Assist Store Manager in ensuring all Human Resource protocols and documentation are completed in a timely and efficient manner. Store and employee files are maintained according to all standards.
  • Assist in goal setting process for Store leadership team
  • Adhere to all Company guidelines, policies and programs and sets a positive example.
  • Be receptive and responsive to feedback.
  • Identify problems and opportunities to discuss with Store Manager

• Store Operations:
  • Understand inventory and expense control.
  • Lead team in handling of merchandise receipts and transfers quickly and accurately.
  • Lead team in the visual merchandising of sales floor.
  • Understand, execute and train all cash handling and reporting functions
  • Properly process all register functions and ensures they are correctly followed in store.
  • Ensure store is secured; responds to any alarms as directed.
  • Ensure safety of employees and customers. Communicate concerns to Store Manager or Human Resources

What We're Looking For:

• High school diploma or equivalent. Associate's or Bachelor's degree with a focus in Business Administration and /or Merchandising preferred.
• Three years of retail experience with a minimum of one year of management experience.
• Retail Management experience is preferred.
• Specialty retail leadership experience is a plus.
• Must be customer-centric.
• Ability to adapt in a growing and changing environment.
• Ability to motivate and lead others.
• Strong problem-solving skills and the ability to make good decisions.
• Must be goal-oriented and results driven.
• Exemplifies high standard of integrity and trust.
• Excellent communicator and listener.
• Ability to collaborate and function as part of a team.
• Ability to work a flexible shift including evenings and weekends.
• Authorization to work in the United States without sponsorship.

Environmental Factors:

• Must be able to stand or walk for up to eight hours a day.
• Frequent reaching and bending and twisting - below waist and above shoulders.
• Frequently required to use repetitive hand to finger motions and reach with hands and arms.
• Frequently lifting up to twenty pounds, occasionally lifting up to 40 pounds. Push/pull up to 20 lbs.
• Ability to climb ladders, reach and bend.
• Work in temperatures ranging from 50 - 80 degrees - especially in our stock room areas.
• Able to use common tools such as hammer, screw driver, and wrench for floor sets.
• Use of a computer up to 60 % of the time throughout the day.

Position Benefits and Perks


Our pursuit of a better way isn't just about our products-it's about our people too. That's why our Dam Good Crew enjoys a comprehensive benefits package, designed to support their well-being and success.

• Multiple Medical plan options
• Dental & Vision plans
• Medical and Dependent Care Flexible Spending Accounts
• Health Savings Account including company contributions
• Company paid Life Insurance and AD&D
• Company paid Short-Term Disability
• Other various voluntary benefits including: Accident, Critical Illness, Hospital Indemnity, Long-Term Disability and Supplemental Life Insurance
• 401(k) Employer Match
• Parental Leave
• Paid holidays: New Year's Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, Christmas Eve, Christmas Day
• Generous Paid Time Off plan
• Daily pay available
• 40% Employee Discount

Position Compensation Outline

Compensation: $25.40 - $30.45/hour

Compensation listed is for the full-time position at this specific location and is based on several factors, including experience, and qualifications. Benefits and perks may have eligibility requirements and are subject to change.


The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an Equal Opportunity Employer. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

About Duluth Trading Company

Started in 1989, Duluth Trading Company exists to enable hard-working individuals to take on life with their own two hands. Folks that revel in doing it the hard way and celebrate finding a better way. We seek talented individuals who share these beliefs and are excited to further the Duluth Trading legacy with a digital-first mindset, always moving forward and always innovating.

From ingenious Duluth workwear, to comfortably capable Buck Naked Underwear, to outside-embracing AKHG, it's all about the innovative gear and gadgets that equip customers for a more hands-on way of life.

Top-notch quality, immersive storytelling, outstanding customer service, and the shared belief that the go-all-in-and-dig-deep spirit exists with everyone are what sets Duluth Trading Co. apart. We seek talented folks looking to be part of a can-do team that's hellbent on helping the world to gear up, get its hands dirty, and do.