Marketing Specialist

Are you dynamic and results-driven with experience in all forms of marketing looking to make a significant impact in a growing company? We are seeking a Marketing Specialist to lead our marketing initiatives. If you are passionate about developing strategic marketing campaigns, fostering relationships within the community, and driving business growth, we want to hear from you! As a Marketing Specialist, you will play a key role in developing and executing marketing strategies that enhance our brand visibility and generate qualified leads. Your primary responsibilities will include creating and managing a comprehensive marketing calendar, driving business development through referral network marketing, identifying marketing opportunities through various channels, and creating marketing campaigns in various mediums. You will also track and analyze marketing metrics, continuously improve lead generation strategies, and prepare detailed reports for senior management. Responsibilities Business Development with network referrals. Engage, create, and foster referral relationships with members of the local business community. Attend networking events to build relationships with potential clients, referral partners, and community stakeholders. Create networking events to include engagement of the Team 100 List and Connector Lunches. Create and manage a comprehensive marketing calendar. Develop strategic marketing plans outlining scope and milestones of campaigns. Coordinate with other members of the marketing team to ensure alignment of marketing efforts. Create and execute marketing campaigns to promote services, utilizing various channels, media, and events. Identify where the ideal client spends time and create targeted messages and campaigns toward them. Track and analyze marketing methods to measure effectiveness of campaigns. Track and report ROI for each marketing campaign. Identify trends to refocus marketing campaigns and maximize ROI. Improve lead generation strategies to increase the number of qualified leads. Collaborate with sales and marketing team members to identify marketing sources for a better number of qualified leads. Test and improve lead generation tactics to optimize conversion rates and lead quality. Create marketing and campaign budgets to maximize effectiveness and ROI. Perform budget analysis by marketing campaign to track spending and ROI. Create and maintain all email campaigns for pre‑consultation, post‑consultation, and post‑retaining with leads and clients. Develop an annual schedule for master mailing and communication with all contacts in the email database to maintain firm awareness and return engagement. Work with vendors to ensure collaboration and integration of the CRM system into vendor systems. Prepare weekly, monthly, and quarterly reports providing insights and recommendations for improvement. Compile marketing data to create comprehensive reports tracking KPIs, campaign/source performance, and community engagement metrics. Present KPIs and analysis with recommendations for improvement to the owner. Select and manage relationships with marketing vendors. Evaluate marketing vendors for utilization and management of marketing campaigns. Define clear performance expectations for marketing vendors, meet with them, and guide them accordingly. Collaborate with marketing vendors to develop and refine marketing campaign strategies, assets, and messaging. Monitor vendor performance and campaign effectiveness, providing guidance and feedback to optimize results. Identify and develop marketing strategies to enter new areas for expansion of firm business. Revise market analysis of expanding geographic footprint to maximize return on expansion opportunities. Perform other marketing duties as necessary to increase the number of leads and percentage of qualified leads. Remain flexible and adaptable to changing community dynamics, business priorities, and marketing conditions. Stay abreast of marketing trends, best practices, and innovations and incorporate them into marketing strategies. Education & Experience Bachelor’s degree in Marketing, Business Administration, or related field. Minimum of 3 years of experience in marketing, with a focus on community engagement, referral network marketing, and campaign execution. Proven track record of driving business growth through strategic marketing initiatives and lead generation strategies. Strong analytical skills with the ability to interpret data and make data‑driven decisions. Experience in managing relationships with marketing vendors and partners. Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders. Proficiency in marketing analytics tools and software. Compensation $25/hr + opportunities for bonus compensation based on performance. Participation in Health Insurance Program and 401(k). Additional educational opportunities. #J-18808-Ljbffr