Marketing Manager

Join a manufacturing leader with over 50 years of excellence, where every role contributes to building reliable transportation solutions that people depend on everyday across the United States and Canada. At ENC, we prioritize safety, quality, innovation, collaboration, and continuous growth – creating vehicles our teams can take pride in. Founded in 1975, ENC (ElDorado National – California) is a leading U.S. transportation manufacturer specializing in design, engineering, and end-to-end production of heavy-duty buses, shuttles, and cargo vehicles through a custom-build, mixed-model assembly process. Each vehicle is produced in our purpose-built facility in Riverside, California supporting public agencies and private transportation providers nationwide. We offer one of the industry’s widest portfolios of power options, including 100% battery-electric, diesel-electric hybrid, CNG, and clean diesel. ENC is committed to revitalizing American manufacturing through innovation, customer focus, and the delivery of high-quality vehicles that keep communities connected, supported, and moving forward. Marketing Manager Location: Riverside, CA Salary Range: $94,000 - 120,000 Position Summary A NEW MEDIUM DUTY BRAND BY ENC, ZAVIR, backed by more than 50 years of El Dorado National – California heavy-duty experience, is bringing a ground-up, American-made Class 3 electric and hybrid vehicle platform to market. The Marketing Manager, is the first Marketing Manager on a team built around an AI-powered Marketing Portal, a Salesforce-driven demand-generation engine, and a completed brand system. The permanent focus of this role is demand generation: Marketing E-Blast campaigns, cold and warm outbound, lead generation, and sales enablement that keep the field sales team supplied with qualified, warm leads. In addition to Growth & Revenue, this role will carry the Brand, Communications & Launch responsibilities. This role is expected to document processes along the way and actively support that handoff. This position reports to the VP of Sales & Marketing and works closely with the Creative & Brand Director, who owns visual identity, creative direction, and final approval on all creative. Key Responsibilities Growth & Revenue Own the CRM-driven demand-generation strategy, running a large portfolio of segmented nurture tracks (lifecycle journeys, state and federal incentive programs, and industry verticals) across public- and private-sector fleet markets. Build, deploy, and optimize campaigns in Marketing Software, including journeys, segmentation, dynamic content, A/B testing, and send-plan QA, with clean campaign attribution in Salesforce Sales Cloud. Stand up and manage cold outbound using Smartlead, Instantly, or a comparable platform: domain and inbox setup, warm-up, deliverability monitoring, sequence building, reply handling, and compliance with CAN-SPAM and company consent and opt-in policies. Operate and help improve the company’s AI-powered Marketing Portal and its agents (incentives, bid intelligence, campaigns, research, and outbound): use them in daily work, review their output for accuracy and brand fit, refine prompts and workflows, and partner with the Creative & Brand Director on enhancements. Partner with Inside Sales to build and qualify targeted prospect lists by region, vertical, and title; score leads; and ensure timely handoff of warm leads to the appropriate regional sales representative. Own the funnel from first touch through sales handoff, tracking conversion at each stage (open, click, reply, inquiry, demo, configurator engagement, opportunity) and recommending improvements. Manage paid and digital channel strategy (search, retargeting, LinkedIn, and trade media) within the approved advertising budget, optimizing cost per lead and return on ad spend. Serve as sales enablement liaison: triage campaign requests submitted through the Marketing Portal and deliver targeted campaigns, TCO and grant/incentive materials, and pipeline-building activity for regional sales reps. High level of cross functional collaboration with sales support and ENC marketing. Translate federal, state, and local incentive and grant programs (e.g., HVIP, FTA Low-No, EPA programs) into timely, accurate campaign messaging. Work with the Digital Experience Platform (website and configurator) team to define lead-capture, tracking, and CRM integration requirements so digital behavior flows into Salesforce. Publish regular reporting on campaign performance, lead flow, and pipeline contribution for sales and executive leadership. Scale the campaign system as new states, regions, and product lines come online, including the Truck/Cargo division. Brand, Communications & Launch Manage social media channels (LinkedIn, YouTube, Instagram, Facebook, and others as needed): content calendar, posting cadence, and community engagement. Draft press releases and coordinate media inquiries with leadership; support launch announcements and internal communications. Plan and execute trade shows, industry events, demo days, and ride‑and‑drive programs: budget, booth, vendors, logistics, swag, and post-show lead capture and follow-up. Coordinate video and content production with the Creative & Brand Director, including scripting and shoot coordination. Manage production of marketing collateral, promotional items, and brand apparel, cultivating vendor relationships that deliver high quality at a competitive cost. Maintain brand consistency with the ZAVIR brand guidelines across all channels; all creative is subject to Creative & Brand Director approval. Document processes, vendor relationships, calendars, and open items so these responsibilities hand off cleanly to the Marketing Manager, Brand, Communications & Launch. Growth & Revenue Own the CRM-driven demand-generation strategy, running a large portfolio of segmented nurture tracks (lifecycle journeys, state and federal incentive programs, and industry verticals) across public- and private-sector fleet markets. Build, deploy, and optimize campaigns in Marketing Software, including journeys, segmentation, dynamic content, A/B testing, and send‑plan QA, with clean campaign attribution in Salesforce Sales Cloud. Stand up and manage cold outbound using Smartlead, Instantly, or a comparable platform: domain and inbox setup, warm‑up, deliverability monitoring, sequence building, reply handling, and compliance with CAN‑SPAM and company consent and opt‑in policies. Operate and help improve the company’s AI‑powered Marketing Portal and its agents (incentives, bid intelligence, campaigns, research, and outbound): use them in daily work, review their output for accuracy and brand fit, refine prompts and workflows, and partner with the Creative & Brand Director on enhancements. Partner with Inside Sales to build and qualify targeted prospect lists by region, vertical, and title; score leads; and ensure timely handoff of warm leads to the appropriate regional sales representative. Own the funnel from first touch through sales handoff, tracking conversion at each stage (open, click, reply, inquiry, demo, configurator engagement, opportunity) and recommending improvements. Manage paid and digital channel strategy (search, retargeting, LinkedIn, and trade media) within the approved advertising budget, optimizing cost per lead and return on ad spend. Serve as sales enablement liaison: triage campaign requests submitted through the Marketing Portal and deliver targeted campaigns, TCO and grant/incentive materials, and pipeline‑building activity for regional sales reps. High level of cross functional collaboration with sales support and ENC marketing. Translate federal, state, and local incentive and grant programs (e.g., HVIP, FTA Low‑No, EPA programs) into timely, accurate campaign messaging. Work with the Digital Experience Platform (website and configurator) team to define lead‑capture, tracking, and CRM integration requirements so digital behavior flows into Salesforce. Publish regular reporting on campaign performance, lead flow, and pipeline contribution for sales and executive leadership. Scale the campaign system as new states, regions, and product lines come online, including the Truck/Cargo division. Brand, Communications & Launch Manage social media channels (LinkedIn, YouTube, Instagram, Facebook, and others as needed): content calendar, posting cadence, and community engagement. Draft press releases and coordinate media inquiries with leadership; support launch announcements and internal communications. Plan and execute trade shows, industry events, demo days, and ride‑and‑drive programs: budget, booth, vendors, logistics, swag, and post‑show lead capture and follow‑up. Coordinate video and content production with the Creative & Brand Director, including scripting and shoot coordination. Manage production of marketing collateral, promotional items, and brand apparel, cultivating vendor relationships that deliver high quality at a competitive cost. Maintain brand consistency with the ZAVIR brand guidelines across all channels; all creative is subject to Creative & Brand Director approval. Document processes, vendor relationships, calendars, and open items so these responsibilities hand off cleanly to the Marketing Manager, Brand, Communications & Launch. Position Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience. 5–8 years of progressive B2B marketing experience, including at least 3 years in demand generation or marketing automation. Demonstrated success building and managing a CRM‑driven pipeline and campaign reporting process. Ability to share campaign examples with measurable results during the interview process. Marketing Software: Hands‑on experience building journeys, segmentation, automations, and reporting in Marketing software, plus working knowledge of Salesforce Sales Cloud campaigns, leads, and opportunities. Cold outbound: Hands‑on experience with Smartlead, Instantly, or a comparable platform, including deliverability fundamentals (domain and inbox setup, SPF/DKIM/DMARC, warm‑up, list hygiene). AI fluency: Practical, daily use of generative AI tools (e.g., Claude, ChatGPT) in marketing work, including writing and refining prompts, working inside AI agents or automated workflows, and critically reviewing AI output before it goes out the door. Demand generation: Proven experience running multi‑touch, multi‑channel B2B campaigns at scale. Analytics: Strong quantitative mindset; comfortable owning ROI, conversion, and pipeline metrics, and working in Google Analytics 4 and ad‑platform reporting. Writing: Excellent written communication for campaign copy, social content, and press materials. Organization: Able to run many campaign tracks and events at once in a build‑stage environment where priorities shift. Availability: Able to travel and to work outside standard business hours, including evenings and weekends, in support of trade shows, events, and field marketing activities. Preferred Qualifications Experience in a startup, new division, or new product launch environment preferred. This is an onsite position based in Riverside, CA and requires travel. Benefits Comprehensive benefits package: Medical (including FSA & HSA), dental, vision, life and disability insurance, EAP, mental health, and wellness programs 401(k) with employer match Paid time off and twelve (12) paid holidays Employee referral programCareer growth and development opportunities Career Growth at ENC We believe great careers and leaders are built from within. Many of our team members have advanced into roles that lead or into specialized technical positions. We invest in hands‑on training, skill development, and long‑term career pathways within manufacturing operations. Equal Opportunity Employer ElDorado National California Inc. (ENC) is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected class under applicable federal, state, and local laws. We are committed to fostering a diverse and inclusive workplace where all employees feel valued and respected. ENC takes affirmative action to employ and advance employment opportunities for minorities, women, protected veterans, and individuals with disabilities. We actively encourage qualified candidates from all backgrounds to apply and join our team. ENC is also committed to ensuring that individuals with disabilities have equal access to opportunities. If you require a reasonable accommodation to complete the application process, please contact HR Department for assistance. In accordance with California's wage transparency law (Senate Bill 1162), we are committed to pay equity and transparency. The salary range reflected on the job positing is our good faith estimate of what we expect to pay for this role at the time of posting. While we do not typically hire at the top of the salary range, initial offers are based on the candidate’s qualifications and experience, with opportunities for growth and increases over time. #J-18808-Ljbffr ElDorado National California Inc