Sales Development Representative (SDR)

Cognite operates at the forefront of industrial digitalization, building AI and data solutions that solve some of the world’s hardest, highest-impact problems. With unmatched industrial heritage and a comprehensive suite of AI capabilities, including low-code AI agents, Cognite accelerates the digital transformation to drive operational improvements. Our moonshot is bold: unlock $100B in customer value by 2035 and redefine how global industry works. What Cognite is Relentless to achieve We thrive in challenges. We challenge assumptions. We execute with speed and ownership. If you view obstacles as signals to step forward - not step back - you’ll feel at home here. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future. How you’ll demonstrate Ownership About The Marketing Team At Cognite, the Marketing team drives awareness, engagement, and pipeline growth for our industrial software solutions. Comprising experts in digital marketing, content, product marketing, events, communications, and demand generation, we work to communicate Cognite's value, develop strategic campaigns, and build brand recognition. Our primary focus is to inspire and educate the market, generating high-quality leads that fuel the sales pipeline. We continuously refine our strategies, collaborate closely, and push ourselves to achieve excellence. Overview Of The SDR Role The Sales Development Representative (SDR) drives pipeline growth by identifying, engaging, and qualifying leads. This role is one of the first touchpoints for prospects, and it has the opportunity to set the tone for the sales cycle that follows. You will possess expertise in understanding the unique challenges faced by clients in the manufacturing sector, and your role is crucial in initiating relationships with potential customers. A significant part of your job will involve following up with inbound leads promptly, ensuring that no opportunities are missed. You will also attend events, manage event leads, and conduct outreach to nurture these relationships through the sales funnel. Working closely with the sales team and marketing, your proactive approach will ensure a steady flow of high-quality leads, enabling the sales team to focus on closing deals and expanding existing accounts. In this role, you will gather valuable market insights, contributing to our understanding of customer needs and preferences. You will thrive in a collaborative environment that encourages knowledge sharing, idea generation, and continuous learning. Take the lead in outbound prospecting: identifying, engaging, and qualifying key decision-makers in target accounts through personalized outreach across email, phone, and social media. Follow up on inbound marketing leads, identifying qualified opportunities and providing the right level of information to engaged prospects. Run qualification meetings with prospects to deeply understand their needs and determine fit. The goal is to transfer as many high-quality opportunities as possible to the sales team. Collaborate closely with strategic account executives to develop account intelligence, stakeholder maps, and use case opportunities through direct engagement and insight tools. Partner effectively with Cogniters across various teams to enhance collaboration and achieve shared goals. Engage in bright and meaningful phone, email, and social media conversations to build relationships with potential clients. Serve as the subject matter expert on Cognite's product offerings, clearly conveying their value to prospects. Craft personalized messages for key stakeholders in target accounts and develop effective outreach tactics. Continuously seek to improve and optimize both outbound and inbound efforts to enhance overall effectiveness. Conduct thorough research and account planning for target accounts to inform your outreach strategy. Work closely with the Marketing team to support campaigns through initial outreach and post-campaign follow-ups, driving engagement with target accounts. The Impact you bring to Cognite You bring 1-3 years of experience in sales development within the technology or industrial sector, showcasing your ability to drive results and foster relationships. You are proficient in prospecting using various sales tools, including Zoominfo, Salesforce, LinkedIn Sales Navigator, HubSpot, Outreach, and 6Sense, enabling you to effectively engage with potential clients. Experience in the Energy and/or Manufacturing industry is a distinct advantage, giving you insights into sector-specific challenges. Interest and experience within the AI space are highly advantageous. You are motivated to design and optimize best practices for the ADR role. With exceptional oral and written communication skills, you excel at listening and fostering positive, energetic conversations in person, virtually, and over the phone. You have a keen ability to understand customer business initiatives, pain points, and requirements, and correlate them with the business value Cognite can provide. Your strong organizational skills allow you to manage multiple requests and time demands simultaneously while achieving production goals across your assigned territory or accounts. You are eager to learn about the Manufacturing vertical, demonstrating your commitment to professional growth. You are comfortable with travel across the US and Europe, as part of your role. Proactive by nature, you thrive in a self-directed environment and deliver results without the need for micromanagement. You effectively collaborate with a global team, navigating the challenges of different time zones with ease. Disciplined and persistent, you uphold strong work ethics that drive your success. Your confidence shines through in your interactions, helping you establish trust and rapport with clients. What will your day look like Quickly follow up on any new inbound leads to ensure timely engagement with interested prospects. Prospecting by using sales tools like ZoomInfo, Sales Navigator, Salesforce, and LinkedIn to identify and research potential leads within target accounts. Conducting outreach activities through phone calls, emails, and social media, personalizing messages based on the prospect's needs and industry. Following up with leads generated from recent outreach efforts or events, ensuring that prospects remain engaged. Researching target accounts to understand their pain points and identify new opportunities for engagement. Participating in feedback sessions with the team or manager to review challenges, share insights from interactions with prospects, and discuss strategies for improvement. Wrapping up the day by reviewing accomplishments, updating CRM systems with notes and next steps, and planning outreach activities for the following day. Allocating time for professional development by engaging with industry articles, webinars, or training sessions to enhance skills and knowledge relevant to the role. Equal Opportunity Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment. #J-18808-Ljbffr Cognite