Director of Marketing

Description

Coryell Health is a growing, full-service health system based in Gatesville, Texas, serving communities across Central Texas. We offer far more than a typical rural hospital - surgical services, advanced imaging, specialty and primary care, therapy, EMS, and senior living - with clinics in Gatesville, Waco, Temple, Goldthwaite, Copperas Cove, Moody, and McGregor, with a new, expanded clinic under construction in Waco. We are looking for a marketing leader to tell our story.

As Director of Marketing , you'll own our brand and lead the entire marketing function - strategy, communications, digital and social, website, public relations, and community awareness - across all of our locations and service lines. You'll lead an in-house marketing team member and manage our outside marketing agency, working directly with executive leadership to grow awareness of our services and providers.
What You'll Do

• Build and execute marketing strategies that support our growth and service-line goals.

• Own brand integrity and consistent messaging across every platform and location.

• Lead digital marketing, website content, and social media strategy and performance.

• Manage online reputation, including Google Business Profiles and review responses.

• Supervise our Marketing Assistant / Clinical Liaison and manage our outside marketing agency and vendors.

• Direct advertising, direct mail, signage, sponsorships, photography, and video.

• Lead marketing for community events and new facility openings, including our new Waco clinic.

• Manage marketing budgets, timelines, and deliverables.

What We Offer

• Competitive salary of $75,000-$100,000 DOE.

• Comprehensive medical coverage - with significantly lower costs at Coryell Health facilities and low employee premiums, plus dental and vision.

• Healthcare and dependent-care FSAs, an employer wellness program with premium credits, life and disability options, supplemental accident/critical illness/hospital indemnity coverage, an Employee Assistance Program, and travel assistance.

• A true leadership role with autonomy to build and run the marketing function - not a slice of it.

• A mission-driven, growing organization where your work has visible impact in the community.

Requirements

What We're Looking For

• Marketing leadership experience (healthcare marketing strongly preferred).

• Experience managing staff and/or outside agencies and vendors.

• Strong digital, web, social, and reputation-management skills.

• Excellent written and verbal communication.

• Ability to juggle multiple projects and deadlines across a multi-site organization.

• Bachelor's degree in Marketing, Communications, PR, Business, or related field preferred.

• Valid Texas driver's license; able to travel within Central Texas.