Product Marketing Manager

Who Are We?

Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. We help brands drive profitable growth by increasing guest frequency, growing digital sales, and reducing reliance on discounts. Thanx unifies loyalty, digital ordering, and marketing automation in one platform that turns first-time and casual guests into regulars, treating loyalty as a business outcome, not a program. Our CEO, Zach Goldstein, was named to Nation's Restaurant News 2026 Restaurant Tech Power List.

Thanx has raised more than $30M from elite investors including M33 Growth, Ribbit Capital, and Sequoia Capital. Our success is rooted in a culture that has attracted some of the best talent in the country, and we are proud of strong employee tenure, a track record of internal promotions, and the company-wide shift to working AI-native over the last 18 months. We credit our cultural "core behaviors" with these accomplishments: Think Boldly, Execute Reliably, Focus on What Matters, Say "Thanx" Genuinely, Encourage Diverse Perspectives, and Lead, Virtually.

Who Are You?

You're a product marketer with an editor's eye. You like talking to customers, and you care about words and the details of positioning at a fine grain. You can read a one-pager an AI agent produced and spot the claim that's slightly wrong, the competitor detail that's out of date, or the line that doesn't sound like us. Then you fix the agent so it doesn't happen again, not just the page.

You use AI every day, and you work in Claude Code. That's the expectation here. You've already built something with it that other people use: a skill, an agent, a workflow, a review checklist. You don't need to be an engineer. You need to be precise about what good looks like and unrelenting in making sure the customer's voice comes through at high quality.

You care about accuracy and volume. Agents let one person ship a lot, and you hold every piece to the same bar, so reps never have to double-check what you send them. You notice a gap and fill it before anyone assigns it to you.

You're curious. You keep up with how restaurants and their guests are changing, especially as AI reshapes what operators expect and how they talk about their problems, and you can't help bringing what you learn back to the team.

Everyone at Thanx has equity and is expected to operate like an owner. That means real intensity, including evenings and weekends when the work calls for it. If that isn't what you're looking for right now, this isn't the right role. We would rather you know that before you apply than after you start.

Position Overview

Thanx ships a lot. Our customers do interesting things with the platform. A brand switches from another loyalty platform and more than doubles the share of guests it captures. A chain turns on RecoveryAI and wins back guests who had a bad experience before they're gone for good. A franchise system moves digital orders away from a third-party ordering vendor and onto its own app, and cuts its discounting while visits go up. That work only counts if the market, our prospects, and our own teams understand it.

Product marketing at Thanx runs on AI agents. Our competitive intelligence hub reads every competitor's public documentation and drafts comparisons and one-pagers. Other agents draft release notes, build case studies from a single customer interview, and write enablement. The agents do the first draft of most assets. Your job is everything around the draft: the planning, the inputs that go in, and the review before anything ships.

That's this role. You own the work that gets Thanx credit for what we've built: the steady drumbeat of customer communications, case studies, and the information sales, CS, and partners need. You make sure what our agents produce is accurate, on-message, and in front of the right person at the right time, and you tune the agents so each draft needs less of your time. You also own our competitive content in search and AI answer engines, so that when a restaurant brand asks ChatGPT or Google how Thanx compares, the answer is right.

This is an individual contributor role. You report to the VP of Marketing and Partnerships and work day to day with sales, customer success, product, design, and partnerships.

How We Work With AI

With great power comes great responsibility.” Uncle Ben

AI has changed what a day on this team looks like. Investigating an issue used to mean pulling data from several systems by hand. Now an agent can gather the evidence, and your time goes to figuring out what it means. We build our own monitors, lookups, and triage tools, and we expect everyone on the team to build, not just use them.

These tools are wrong often enough that you have to check the numbers and question the first explanation before anything reaches a merchant or a colleague. That part is still your job.

Key Responsibilities

• Plan the work and set up the inputs. Decide what gets made and when, based on the launch calendar, what sales is running into, and where our proof is thin. Give each agent what it needs to get the draft right: the customer interview, the source data, the messaging, and the goal the asset has to hit.
• Review and approve what our agents produce. Case studies, one-pagers, competitive comparisons, release notes, and enablement all pass through you before they reach sales, customers, or the public. Check every claim against its source, and make sure it matches our messaging and how we want to show up as a company. Review high-stakes assets line by line; spot-check routine ones and widen the check when you find a problem.
• Tune the agents. When an asset is wrong, fix the cause: the instructions, the examples, the source data, or the quality checks. Keep a running log of the errors you catch, and use it to cut the review each asset needs over time.
• Customer lifecycle communications. Own our customer lifecycle comms program: every email that goes out to our customers, from onboarding and feature announcements to the monthly product newsletter, plus release notes, customer webinars, and the promotion around them. We ship fast, and your job is to make sure customers know what we've released and start using it. Release notes go out within 48 hours of release, every channel stays on schedule, and emails are measured on the feature activation they drive, not open rates.
• Voice of the customer and the market. Stay close to what customers and operators are saying, and to how the market is changing as AI reshapes what restaurants expect from their technology. Bring it into the company, to product, sales, CS, and the exec team, and back out as content that earns attention: the stories, points of view, and formats that get operators reading, watching, and sharing.
• Case studies and proof. Run case study production start to finish. Interview newly launched customers and the internal teams behind them, find the compelling angle, and validate the data. Our case study builder turns one interview into a web page, PDF, sales slide, and social-ready content; you make sure every version is accurate and worth reading.
• Get sales, CS, and partners the right information at the right time. Know what a rep needs at each deal stage and against each competitor, and make sure our competitive and product hubs deliver it where they already work, before they have to ask. Keep CSMs informed on customer launches so they can speak to them with other customers. Track what gets used, retire what doesn't, and close the gaps you hear about on calls.
• Customer-win content. Keep a steady flow of customer-win and launch content ("this brand launched this week, here's why it's interesting") for internal channels, partner channels, and our social team to publish.
• Competitive content for SEO and AEO. Write and publish the comparison and alternative content that wins bottom-of-funnel searches and gets cited by AI answer engines like ChatGPT, Claude, and Google's AI Overviews. Work with Growth on which queries to target and how to measure results.
• AEO-ready help center. Make sure our public help center articles answer the questions buyers and AI engines actually ask: clear questions, direct answers, current facts, and the context for when and why to use a feature, not just how. Embed video where it helps, and find stale or missing articles before a prospect or a competitor does.

How We Will Know It's Working

At six months: you're shipping high-quality content at volume: release notes, the newsletter, webinars, case studies, help center updates, and competitive pieces, without hand-holding and without anyone needing to double-check it. Customers hear about what we release as we release it, even at the pace we're shipping. You know which features have the biggest gap between value and adoption, and you have campaigns running against them.

At twelve months: customers know what we've released and how to use it, and it shows: adoption of the features you've focused on has moved meaningfully in the right direction. Your output has grown while the quality bar has held, because the agents you tune need less review than when you started. Your content draws an audience: operators read, watch, and share it. Our competitive content ranks and gets cited by AI answer engines for the queries that matter.

We'll measure you on three things: the quality and volume of what you ship, whether customers know what we're releasing, and whether adoption moves.

What We’re Looking For

We don't believe in rigid requirements, but success in this role typically involves:

• 5+ years in B2B SaaS, including 2-3 years in product marketing, content marketing, customer marketing, or a closely adjacent role.
• A sharp editor's eye for factual accuracy, tone, and claims you can defend.
• Hands-on, daily use of Claude Code, with something you built or improved that other people use. You don't need to be an engineer.
• SEO or AEO content experience: you know how comparison and alternative pages win, and how AI answer engines choose what to cite.
• Experience conducting customer interviews and finding the story inside them.
• A track record of working productively with sales and customer success, and of getting them information they actually used.
• Experience running a customer lifecycle email program or other recurring customer communications, such as a newsletter, webinar series, or release notes, and shipping on schedule.
• Experience with LaunchNotes, Ortto, or similar tools is a plus.
• Experience influencing cross-functional teams you don't manage, and presenting to executives.
• A habit of keeping up with your market and turning what you learn into content people actually seek out.
• A structured approach to quality, such as rubrics, checklists, and spot-checks, rather than relying on gut feel.
• Comfort with video and multimedia formats, not just written content.
• Restaurant, retail, or hospitality technology experience is a plus, not a requirement.

Compensation:

US - Tier 1
$137,000 - $155,000USD

US - Tier 2
$127,000 - $146,000 USD

US - Tier 3
$126,000 - $138,000 USD

Leveling & Location:

Thanx uses structured internal leveling and location-based compensation. Final leveling and compensation are determined through the interview process based on experience, scope, and work location, and any offer will align with the appropriate range.

Application Process:

We may use artificial intelligence (AI) tools to assist in screening or assessing applications; human review will always remain part of the process.

Ready to change your life? Apply now!

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thanx will consider qualified applicants with arrest or conviction records for employment in a manner consistent with local requirements.