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Lead Manager

WOW Remote Teams

Social Media Lead Coordinator

This is a remote position. Our client is looking for a Social Media Lead Coordinator to support the backend operations of a fast-paced real estate and personal brand environment. They operate within the luxury real estate and digital marketing space and have built a strong online presence in recent years through high-engagement content, client relationship strategies, and social media-driven lead generation. This role is ideal for someone highly organized, proactive, emotionally intelligent, and systems-oriented. The Social Media Lead Coordinator will play a critical role in maintaining a seamless client experience by managing follow-ups, organizing CRM workflows, building automations, supporting appointment setting, and ensuring day-to-day operations run efficiently. The right candidate will think ahead, take ownership, and create systems that keep everything moving without constant direction.

Responsibilities:

  • Manage, organize, and maintain leads inside Follow Up Boss (FUB) CRM using tags, smart lists, stages, and action plans.
  • Segment leads strategically into categories such as Sellers, Buyers, Expireds, Social Media Leads, and Past Clients.
  • Organize leads by timeline buckets including 0–15 days, 16–60 days, 61–90 days, 91–180 days, and 6+ months.
  • Audit and clean existing CRM records to ensure accurate lead tracking and no missed follow-ups.
  • Build and manage automated follow-up systems across ManyChat, Meta, TikTok, and Follow Up Boss.
  • Write and schedule bilingual nurturing emails and follow-up messages with a warm, persuasive, and relationship-focused tone.
  • Confirm appointments and proactively follow up with leads to increase appointment attendance and conversions.
  • Request and manage Google review follow-ups with past and current clients.
  • Manage calendars, scheduling, and appointment coordination for leadership.
  • Send daily operational checklists and updates to keep schedules and priorities organized.
  • Coordinate home tours and scheduling related to social media content creation.
  • Review incoming leads from ManyChat, Meta, TikTok Studio, and Follow Up Boss daily.
  • Follow up on overdue tasks, pending leads, and missed communications.
  • Create and manage nurture templates, follow-up sequences, and communication workflows.
  • Refresh visuals and assets for nurturing campaigns using Canva.
  • Organize social media-related video tasks and content coordination.
  • Adjust automation systems and create new workflows when needed.
  • Re-engage cold and warm leads that have not been contacted recently.
  • Follow up with past clients throughout the year to maintain relationships and engagement.
  • Support occasional weekend listing preparation tasks and client communication when needed.
  • Ensure backend systems and daily operations run efficiently without constant supervision.

Requirements:

  • Previous experience in CRM management, lead coordination, appointment setting, or backend operations.
  • Strong experience using Follow Up Boss (FUB) or similar CRM platforms.
  • Experience building automations with ManyChat, Meta, TikTok, or similar systems.
  • Strong organizational and multitasking skills.
  • Ability to work independently and proactively identify priorities.
  • Experience managing calendars, scheduling, and administrative workflows.
  • Strong written communication skills in both English and Spanish.
  • Ability to write persuasive and relationship-driven follow-up messages.
  • Comfortable working in a fast-paced, execution-heavy environment.
  • Experience using Canva for campaign visuals and content support.
  • Strong attention to detail and ability to maintain operational structure.

Qualifications:

  • Experience supporting real estate, luxury service, social media, or personal branding businesses is highly preferred.
  • Previous experience with lead nurturing campaigns and automation systems.
  • Strong emotional intelligence and client communication skills.
  • Ability to create systems and workflows that improve operational efficiency.
  • Self-starter mentality with strong accountability and ownership.
  • Comfortable handling recurring operational processes and checklists.
  • Experience supporting executives, founders, or leadership teams is a plus.

Benefits:

  • Part-time position
  • 100% remote opportunity
  • Long-term growth potential
  • Dynamic and fast-paced work environment
  • Opportunity to work closely with leadership
  • Exposure to CRM systems, automation strategies, and social media operations
  • High-impact operational role with ownership and autonomy
Vacancy posted 5 days ago
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