Digital Marketing Analytics Specialist

Type of Appointment: Full Time, Probationary Job Classification: Marketing Communications Professional III Anticipated Hiring Range: $5,877 - $6,114 per month Work Schedule: Monday - Friday 8:00am - 5:00pm

THE DEPARTMENT

The Department of Strategic Communications (StratComm), in the Office of the President, is Cal Poly Pomona's central communications office responsible for driving clear, consistent and coordinated brand storytelling. StratComm's team of marketing communications professionals informs, engages and inspires internal and external audiences to join Cal Poly Pomona in transforming lives through student success. StratComm's portfolio of responsibilities includes media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards.

DUTIES AND RESPONSIBILITIES

Provide reports, dashboards, data visualizations, analysis and recommendations on both marketing analytics and market research projects, utilizing tools such as Google Analytics and Google Looker Studio. Develop an analytics reporting strategy to provide regular and as-needed reports for on-going communications and individual marketing campaigns. Play an essential part of the feedback loop that evaluates content performance and marketing research findings, develops insights, and provides data-driven recommendations to help guide future marketing strategy and content decisions that will increase performance, impact and engagement. Track and analyze performance of digital marketing communications campaigns. Establish consistent tracking, analysis and reporting of KPIs for digital marketing communications strategies and tactics. Work with the marketing team to establish goals and KPIs. Ensure that analytics tools, tracking systems and data feeds are in place to consistently, accurately and promptly measure performance to support university needs. Serve as an expert in site tagging, including implementation and management through Google Tag Manager. Perform tagging audits and data integrity checks on a regular basis. Analyze metrics and determine key trends at regular and key intervals to help guide the campaign's strategies and tactics. Working closely with the IT team, set up conversion goals and experiments on Google Analytics, working with UTM tracking codes, and backend analytics on leading social media platforms and email campaigns. Advise on best practices, strategies and tactics. Educate team members, colleagues and stakeholders on the value and function of digital analytics and research findings through one-on-one conversations, presentations and data visualizations. Working collaboratively with members of the StratComm team and other stakeholders, provide data-driven ideas and recommendations throughout the planning, strategizing and implementation of marketing communication campaigns. Stay up to date on the latest tools and best practices in digital marketing and marketing research. Working collaboratively with members of the StratComm team, other internal stakeholders and external partners, lead search engine marketing and pay-per-click advertising efforts. Other duties as assigned

QUALIFICATIONS

Equivalent to a bachelor’s degree in a related field and Four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis. and Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles. Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage. Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives. Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results. Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate statistical techniques and methods to research. Advanced public and internal relations skills to effectively represent the university, engage and collaborate with internal stakeholders, and manage and/or negotiate vendor partnerships. Advanced communication and interpersonal skills to build and foster strong relationships as well as drive change initiatives. Advanced skill in mentoring or overseeing the work of others. Advanced skill to appropriately use technology and relevant event planning and management tools.

PREFERRED QUALIFICATIONS

A minimum of five years of experience in digital analytics in a marketing/communications field Demonstrated success developing, evaluating, optimizing and reporting on analytics, data and metrics in order to support marketing campaigns Expert knowledge and experience with SEO and AI search In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, Google Tag Manager, Google Looker Studio, etc.) and social media analytics tools (Sprout Social, etc.) Familiarity with content management systems (e.g., Wordpress, Cascade) Familiarity with customer relationship management systems (e.g., Salesforce, Slate) Knowledge and experience with HTML Proven track record of growing organic search traffic and conversions, analyzing websites, making recommendations and evaluating outcomes related to maximizing organic traffic, increasing visibility in search engines, improving digital marketing efforts and meeting measurable goals Knowledge of university communication objectives and ability to translate them into effective digital marketing, search engine marketing or pay per click advertising campaigns Working knowledge of communications, public affairs, and/or marketing theories and concepts to develop and execute communication strategies and plans to promote and position the university Comprehensive knowledge of marketing research techniques and methods Working knowledge of appropriate use of statistical techniques Ability to analyze marketing research data, draw conclusions and use it to enhance the impact of communication strategies and campaigns Ability to assess data holistically and synthesize a variety of data sources to develop clear recommendations for marketing direction Expert interpersonal, consultative and persuasive skills to work with internal and external constituents Ability to understand issues from a broad, strategic perspective Comprehensive and in-depth knowledge of communications, public affairs and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university Expert knowledge of marketing and advertising theories and concepts, including branding, digital marketing and advertising Knowledge of multiple statistical techniques and the ability to bring them to bear on marketing communications and digital campaigns Ability to collaborate as a thought partner both within StratComm and across the university A spirit of entrepreneurship manifested in researching, creating, nurturing and bringing to fruition new approaches to digital marketing Google Ads Certification and Google Analytics Certification a plus Exceptional interpersonal and interpretive skills Ability to provide lead work direction and possibly mentorship Strong writing and editorial skills Out of State Work The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU's mission is to prepare educated, responsible individuals to contribute to California's schools, economy, culture, and future. As an agency of the State of California, the CSU's business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. For more information, go to the California State University Out-of-State Employment Policy. Background Check Cal Poly Pomona will make a conditional offer of employment to final job candidates, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any information that the applicant submits for consideration regarding the criminal conviction history such as the nature, gravity and recency of the conviction, the candidate's conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. For more information, go to the California State University Background Check Policy. Education Code 89521 Requirement Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct. CSU Classification Salary Range This position is part of the CSUEU bargaining unit 9. The CSU Classification Standards for this position are located on the CSU Classification Standards website. The CSU Salary Schedule is located on the CSU Salary Schedule website. The classification salary range for this position according to the respective skill level is: minimum $5,877 and maximum $8,561 per month. Please refer to the anticipated hiring range for the appropriate salary rate for this particular position. Employment Eligibility Verification Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. For more information, go to the I-9 Acceptable Documents website. University Driving Requirement Positions that require driving for university business by using a personal or state vehicle must comply with the Authorized University Driver Policy. Driving records are monitored and evaluated by the Risk Management Department. The Risk Management Department evaluates a good driving report based on the following criteria. The driver must: 1. Have a valid California or other State Driver's license. 2. Have no more than 3 motor vehicle violations or been the cause of 3 accidents in a 12-month period (or any combination of 3 thereof) 3. Not have more than 3 DMV Points, if their license is Class C or, 4. Not have more than 5 DMV Points, if their license is Class A, B, or C with endorsements. For more information, go to the Authorized University Driver Policy. Conflict of Interest This position is a “designated position” in the California State University’s Conflict of Interest Code. The successful candidate accepting this position is required to file financial interest disclosure forms subject to state regulations. For more information, go to the Conflict of Interest policy. Security & Fire Safety In compliance with state and federal crime awareness and campus security legislation, including the Jeanne Clery Campus Safety Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), Cal Poly Pomona’s Annual Security Report and Annual Fire Safety Report are available for viewing at Cal Poly Pomona’s Annual Security Report and Cal Poly Pomona’s Annual Fire Safety Report. Pay Transparency Nondiscrimination As a federal contractor, Cal Poly Pomona will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. For more information, see the Pay Transparency Nondiscrimination Provision poster. Reasonable Accommodation We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact the ADA Coordinator by email at View email address on click.appcast.io. For more information, go to Employment Notices. Equal Employment Opportunity Consistent with California law and federal civil rights laws, Cal Poly Pomona provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. Cal Poly Pomona complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California's Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU's Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices. As a federal contractor, Cal Poly Pomona complies with the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA) and requests priority referral of protected veterans for our job openings. Other Notices For other important employment notices, we invite you to visit Cal Poly Pomona’s Employment Notices web page. Advertised: Jul 20 2026 Pacific Daylight Time Applications close: Aug 03 2026 Pacific Daylight Time #J-18808-Ljbffr CSU