Social Media Coordinator

Hi, we’re BYOMA We’re one of the world’s fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands. We're on a mission to democratize and demystify beauty by empowering consumers to make smart, informed and educated choices. BYOMA was built on four fundamental principles; Efficacy, Accessibility, Education, Engagement , and these inform, inspire and underpin everything we do. We’re committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners. As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change. Join us as we build an inclusive community, because let’s face it, barriers aren’t beneficial for anything other than your skin. BYOMA is looking for a creative, highly organized, and culturally connected marketer with a passion for influencers, creators, and community. You will support the execution of BYOMA's Influencer & Creator strategy across North America through creator partnerships, ambassador programs, gifting, advocacy, and campaign coordination. This role helps identify emerging talent, build authentic creator relationships, and ensure flawless execution of influencer programs that strengthen community, cultural relevance, and commercial impact. Department: Marketing Location: New York City (on site 4 days a week) Salary: $70,000 - $75,000 Key Responsibilities Creator & Influencer Support Research, identify, and evaluate creators across multiple tiers, platforms and audience segments to support brand objectives. Build and maintain a robust pipeline of creators, influencers and ambassadors. Source, vet and recommend talent for organic gifting, paid partnerships, retailer campaigns, innovation launches and experiential activations. Support creator outreach, relationship management and day-to-day communications with creators and/or their management. Coordinate creator contracts, briefing materials, product shipments, invoices, payment processing and campaign documentation. Maintain accurate creator databases, contact records, partnership history and performance tracking. Gifting & Advocacy Execute influencer gifting and product seeding programs that support product launches, retailer priorities and always-on advocacy. Coordinate product fulfillment, sample requests, shipping logistics and inventory management with internal partners. Support ambassador, affiliate and advocacy initiatives that strengthen long-term creator relationships. Track creator participation, content delivery and engagement across campaigns. Ensure timely execution of mailers and campaign assets while maintaining a positive creator experience. Campaign Coordination Support creator activations across innovation launches, retailer campaigns and events Assist in developing creator briefs, timelines, deliverables and campaign documentation. Coordinate creator content collection, approvals, usage rights and asset organization. Partner cross-functionally with Social to maximize creator content usage across owned and paid channels. Measurement & Reporting Support weekly, monthly and quarterly reporting across influencer partnerships, ambassador programs, product seeding, and campaign activations. Track KPIs including creator engagement, reach, earned media value (EMV), content volume, advocacy, creator retention and campaign performance. Maintain influencer reporting dashboards, creator databases, campaign trackers, and program recaps to ensure accurate performance measurement. Monitor creator trends, competitive activity, and campaign performance to identify opportunities for optimization and growth. Partner with the Manager, Influencer & Creator to translate performance insights into actionable recommendations that strengthen creator effectiveness, advocacy and commercial objectives. Cross Functional Collaboration Partner closely with Brand Marketing, Social, Community + Events, Creative, HCP, GTM and Commercial teams to ensure integrated campaign execution. Coordinate creator participation across brand initiatives and key business priorities. Serve as a reliable project manager by maintaining timelines, communicating updates and ensuring stakeholders remain aligned. Competencies Experience 1-3 years in influencer marketing, creator partnerships, PR, social media or digital marketing Experience within beauty, skincare, consumer packaged goods, or lifestyle brands preferred. Familiarity with influencer platforms, creator management tools and social media analytics a plus. Passion for beauty, creator culture and emerging social platforms. Strong organizational and relationship-building skills. Skills Strong understanding of influencer marketing, creator ecosystems and digital culture. Excellent relationship-building and communication skills. Strong organizational and project management capabilities with exceptional attention to detail. Experience coordinating creator programs, product gifting, partnerships or events preferred. Analytical mindset with the ability to track creator performance and campaign effectiveness. Ability to manage multiple priorities in a fast-paced, entrepreneurial environment. Strong judgment when evaluating creators, trends and partnership opportunities. Comfortable working cross-functionally with Marketing, Creative, Commercial, PR, and Global teams. Passion for identifying emerging creators, communities and cultural trends. Ideal Candidate Profile Demonstrates a growth mindset and a track record of taking ownership, delivering results, and making a measurable impact relative to their level of experience. Passionate about creator culture and understands how authentic partnerships build brand relevance and consumer trust. Naturally curious, constantly discovering emerging creators, trends, and cultural conversations before they become mainstream. Approaches every project with both an executional mindset and a commercial lens, considering how their work contributes to brand growth, consumer engagement, and business performance. Builds relationships with professionalism, credibility, and a service-oriented mindset. Demonstrates ownership, accountability, and consistently delivers with excellence. Brings a strong work ethic, positive attitude, and willingness to contribute wherever needed. Uses both data and instinct to identify opportunities that strengthen creator performance and advocacy. Excited to help build a best-in-class creator ecosystem for one of the fastest-growing skincare brands in North America. Equal opportunities for everyone BYOMA is an equal opportunity employer. We value a culture of inclusion and diversity within our team. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws. If you have a preferred name, please use it to apply. We don't need full or birth names at application stage. #J-18808-Ljbffr