Strategic Communication Outreach Specialist

Job Description

Job Description

Strategic Communication Outreach Specialist
Level: Senior | Work Location: Hybrid – McLean, VA
⚠ This position is contingent upon contract award.
ABOUT THE ROLE
Red Carrot is seeking a Strategic Communication Outreach Specialist to develop and execute integrated communication strategies and marketing initiatives that promote the customer's research and technology program and expand readership of its flagship publications. This senior-level role blends strategic planning with hands-on content creation and stakeholder engagement.
KEY RESPONSIBILITIES

• Develop and execute comprehensive outreach strategies and promotional campaigns across multiple audiences and channels
• Lead marketing efforts to grow magazine subscriptions and digital readership, including quarterly promotions and author feature coordination
• Create written and visual content for social media, web pages, and electronic newsletters
• Conduct market research and reader surveys to refine outreach strategies and measure campaign effectiveness using analytics
• Provide staffing and marketing support for tradeshows, conferences, and outreach events
• Translate complex technical and policy information into compelling narratives for technical and general audiences
• Support internal communications and employee engagement initiatives

MINIMUM QUALIFICATIONS

• Bachelor's or Master's degree in Communications, Marketing, Public Relations, Journalism, or related field
• 6-10 years of progressively responsible experience in strategic communications, digital marketing, and public affairs
• Demonstrated track record developing social media campaigns that measurably grow subscriptions or readership
• Federal environment experience and familiarity with transportation research (highway/surface transportation) preferred
• Ability to obtain a USDOT Personal Identity Verification (PIV) credential

Benefits at Red Carrot:    

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.     

• Training and Development – Tuition reimbursement and professional trainings for eligible employees.
• Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.     
• 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.     
• Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.          
• Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.   

About Us:

Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals — powered by a team fueled by passion, backed by intelligence, and grounded in expertise.

From day one, we've applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric, data-informed, and audience-oriented — and it's how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted, purposeful communication. That's not a tagline — it's the standard we hold ourselves to on every engagement.

Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country. Distance doesn't dilute our service. We build capacity where our clients need it, delivering Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions that fit their mission — and their moment.

We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.

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