Public Relations Manager

PR Manager, CCRM Fertility Network

Unified is a nationwide community of providers, operations specialists and thought leaders who look for the greatest opportunities to impact every woman's health, at every stage of their journeys. We are unparalleled in our scale and ability to adapt to address unmet and underserved needs. Through 815+ clinics, 23 IVF labs, nationwide telehealth capabilities and targeted case management, our 2,700+ independent, affiliated providers deliver comprehensive women's health services and continuously work to implement methods and develop techniques or platforms that improve the healthcare experience. We remain focused on enabling the discovery of new ways for our affiliated providers to deliver the high-quality care experience women deserve, in the ways they most wish to receive it, and collaborate across our community to make our vision a reality.

CCRM Fertility Network is one of the nation's leading fertility clinic networks, combining world-class clinical outcomes with compassionate patient care across 15 locations nationwide. As we pursue our ambition to become a household name in fertility care, our marketing team plays a critical role in driving awareness, trust, and growth at both the national and hyperlocal level.

We are currently seeking a PR Manager to support our CCRM Fertility business. The PR Manager, Network will serve as the central enabler of CCRM's earned media program across a 15-location network. This role owns the day-to-day relationship with our PR agency — ensuring they have the stories, data, local market context, and clinical proof points needed to generate meaningful coverage in every market we serve. Equally important, this person acts as the connective tissue between the agency and our individual practices, translating PR activity into clear, actionable reporting that keeps clinic leaders informed and engaged.

This is a highly cross-functional role that demands both strategic clarity and operational discipline. The ideal candidate thrives at the intersection of media relations, multi-market coordination, and stakeholder communication — equally comfortable setting agency priorities on Monday morning and presenting a local media recap to a practice director on Friday afternoon.

Responsibilities

• Serve as the primary day-to-day liaison between CCRM's internal marketing team and its external PR agency
• Set clear national and local priorities, deliverables, and success metrics for the agency on a monthly and quarterly basis
• Proactively surface newsworthy moments, outcomes data, patient stories (with appropriate consent), and clinical milestones to fuel the agency's media outreach pipeline
• Review and approve all media materials — pitches, press releases, briefing documents — before agency distribution
• Conduct regular performance reviews with the agency to assess coverage quality, outlet mix, market penetration, and message alignment
• Ensure agency partners deeply understand CCRM's brand voice, clinical differentiation, and the unique characteristics of each local market
• Translate national PR strategy into market-specific priorities for each of CCRM's locations, accounting for local media landscapes, competitive dynamics, and community opportunities
• Build and maintain a structured intake process so individual practices can surface local stories, physician milestones, community events, and patient interest areas for agency activation
• Serve as the primary point of contact for practice-level questions related to PR activity, media inquiries, and spokesperson requests
• Develop and distribute market-specific media briefings that help the agency pitch with local credibility and relevance
• Coordinate with clinic directors, physicians, and local marketing contacts to identify and prepare market-level spokespeople
• Maintain an up-to-date network directory of approved spokespeople, local media contacts, and market-specific messaging guidance
• Proactively identify markets that are underserved by earned media and work with the agency to develop targeted outreach strategies
• Partner with clinical, research, and patient experience teams to identify and package compelling story assets for media use
• Develop a rolling content calendar of PR-ready stories, statistics, and expert perspectives — organized by market and theme
• Maintain a media asset library including physician bios, market-specific boilerplate, fact sheets, and approved data points for each location
• Translate complex clinical concepts into accessible, media-friendly narratives without compromising accuracy
• Coordinate with internal data and analytics teams to surface outcomes data and market-level insights that support earned media positioning
• Own the development and delivery of a regular PR activity report for each of the practices, summarizing media placements, outreach activity, and upcoming opportunities in their market
• Build a standardized reporting cadence — monthly at minimum — that gives clinic leaders clear visibility into what PR is doing for their location
• Translate agency reporting and coverage data into plain-language summaries that resonate with non-marketing audiences, including physicians and clinic directors
• Proactively flag significant coverage wins to local practice leadership and internal stakeholders in a timely manner
• Maintain a network-wide PR activity dashboard that enables marketing leadership to track earned media performance across all markets at a glance
• Gather feedback from practices on reporting usefulness and continuously refine the format and content based on what clinic leaders actually need
• Own end-to-end planning and execution of all PR-related events, including media briefings, press tours, speaking engagements, and community activations across the network
• Manage vendor relationships, venue logistics, run-of-show documents, and on-site coordination for media-facing events
• Brief CCRM spokespeople ahead of media interactions and events, including physicians and executive leadership
• Capture and report post-event results including coverage generated, attendee sentiment, and lessons learned — shared with both marketing leadership and relevant practices
• Coordinate with the broader marketing team to ensure PR events align with campaign timelines and brand standards
• Develop and maintain a comprehensive external communications playbook that governs how CCRM responds to, and proactively engages with, media and public audiences
• Define protocols for crisis communications, spokesperson designation, message approval workflows, and rapid-response situations — including a local market escalation path
• Establish brand voice guidelines specific to earned and external media contexts, with market-level customization guidance
• Train internal stakeholders — including physicians, clinic directors, and marketing team members — on playbook protocols
• Regularly review and update the playbook to reflect organizational changes, new markets, and evolving media landscape dynamics
• Track and report on key PR performance indicators including share of voice, media placements, outlet quality, message pull-through, and estimated reach — at both the network and individual market level
• Provide monthly and quarterly PR performance summaries to marketing leadership, with market-by-market breakdowns
• Deliver practice-facing reports that surface local wins, active media relationships, and upcoming PR opportunities relevant to each location
• Benchmark CCRM's earned media presence against key competitors and the broader fertility care category
• Identify coverage gaps by market and work with the agency to prioritize outreach accordingly

Qualifications

Required

• 5+ years of experience in public relations, communications, or a closely related marketing function
• Demonstrated experience managing external PR agency or vendor relationships in a multi-location or multi-market context
• Strong writing and editing skills with experience crafting press materials, messaging frameworks, and executive communications
• Proven ability to create clear, audience-appropriate reporting for non-marketing stakeholders
• Experience developing and managing content or story pipelines across multiple geographies
• Comfort operating in a fast-paced, multi-stakeholder environment with competing priorities across markets
• Strong project management skills and exceptional attention to detail

Preferred

• Experience in healthcare, fertility, women's health, or a similarly regulated and relationship-driven industry
• Background on the agency side, particularly working with multi-location healthcare, franchise, or consumer health clients
• Familiarity with PR measurement tools (e.g., Cision, Muck Rack, Meltwater) and comfort building reporting frameworks from scratch
• Experience developing or significantly contributing to a communications playbook or brand standards document
• Existing relationships with health, wellness, or lifestyle media contacts across multiple U.S. markets
• Comfort serving as an internal spokesperson coach or media trainer across diverse stakeholder groups

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