Senior Performance Marketing Manager

About CheckrCheckr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, and Anthropic.We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.About the team/roleCheckr is looking for a Senior Performance Marketing Manager to help fuel our rapid growth. As a member of the Growth Marketing team, you will help us optimize our existing performance marketing channels and identify new channels to scale. Our paid digital marketing channels are an integral part of our acquisition strategy, so this role provides the opportunity to drive significant business impact. T​​he ideal candidate has experience executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, analytical skills, experimentation mindset, and creativity to identify opportunities to scale and optimize across our paid channels. If you have an ownership mindset and are constantly looking for ways to increase paid efficiency, we’re looking for you! What you’ll doCampaign strategy and execution: Define and oversee paid acquisition strategies to fuel growth in our SMB and Commercial segments. Our paid search and paid social/display programs are run by an agency which you will actively manage, and the remainder of our channels will be run in-house directly by you.New channel expansion: Rapidly identify, test, and scale new marketing channels to drive growth. Develop a framework for quick experimentation and iteration to assess channel viability and performance.Conversion rate optimization: Drive optimization via experimentation on our paid landing pages in close collaboration with our design, website, and analytics teams.Budget management: Manage our paid media budget, determining optimal spend allocation across channels based on our goals and the measured efficiency of the spend.Data-driven decision making: Analyze datasets to understand our paid marketing funnel and identify opportunities for improvement.Cross-functional collaboration: Partner closely with finance, analytics, marketing operations, product, and sales teams to ensure alignment and integration of marketing strategies across the organization, fostering a collaborative approach.What you bringDeep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred). Hands-on experience managing paid search campaigns at scale is a must-have.Experience developing and executing a paid acquisition strategy at a fast growing company (experience in SMB B2B tech preferred)A track record of making investment decisions based on true incremental return, including use of lift tests and spend response curves to find the point where each channel stops paying back, in close partnership with marketing science and FP&A. Experience with MMM a plus.Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into actionProficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)A strong attention to detail and top-tier organizational and project management skillsAbility to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environmentA desire to constantly improve and zero patience for inefficiencySelf starter: go-getter attitude who likes to get things done on their own initiativeAn A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomesPay Transparency DisclosureWe use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, seeour website.On-target Earnings OR Base Salary range (San Francisco, CA)$158,000—$186,000 USDOn-target Earnings OR Base Salary range (Denver, CO)$133,000—$157,000 USDWhat We OfferA fast-paced and collaborative environmentLearning and development allowanceCompetitive cash and equity compensation, and opportunity for advancement100% medical, dental, and vision coverageUp to $25K reimbursement for fertility, adoption, and parental planning servicesFlexible PTO policyMonthly wellness stipendAt Checkr, we believe an in office work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile. Individuals are expected to work from the office 3+ days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.Equal Employment Opportunities at CheckrCheckr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.Applicant Privacy PolicyIf you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process.For applicants in Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.*Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., View email address on click.appcast.io or View email address on click.appcast.io).