Digital Marketing Manager

Digital Marketing ManagerThe Digital Marketing Manager is responsible for developing, executing, and optimizing multi-channel paid advertising campaigns that drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with deep expertise in digital media platforms and analytics, as well as strong leadership skills to guide a team and collaborate cross-functionally.Wrench Group is a national leader in home repair, replacement, and maintenance services specializing in heating, ventilation and air conditioning, plumbing, water, and electrical services. Our partner locations have developed strong reputations with brands that date back to the 1940s. At Wrench Group, we are a group of like-minded individuals focused on achieving the highest customer satisfaction possible through our strong network of technicians, sales, customer service, and support staff. Our business model looks to partner with organizations that already have a proven track record and then work to help them accelerate growth and deliver customer thrill at every touchpoint.What's In It For Me?Market value compensation ($100,000.00-$110,000.00 depending on experience)Bonus eligibility based on performance metricsPTO: Unlimited with supervisor partnershipFully remote with 10% travelHealth, vision and dental plans for you and your family to choose from401K retirement plan: company will match 30% up to the first 6% of your contributed amountLife insurance, short-term and long-term disabilitySpecial program options: FSA, EAP, legal services, and identity theftWorking in a dynamic, collaborative, and fun environmentCoached and supported career growth through Wrench UniversityResponsibilitiesWhat Will I Do?Strategic campaign development Design and implement comprehensive paid media strategies across channels including Google Ads, Bing, Meta and programmatic platforms.Identify target audiences, set campaign goals, and define key performance indicators (KPIs) in alignment with business objectives.Campaign management & optimization Work with a portfolio of locations to provide intake of their goals and needs and deliver to agency responsible for executionOversee end-to-end campaign execution, including ad creation, budget allocation, bidding strategies, and performance tracking.Utilize A/B testing and other methodologies to optimize ad creative, landing pages, and conversion funnels.Monitor campaign performance in real time and adjust strategies to maximize ROI and meet or exceed KPIs.Data analysis & reporting Analyze campaign data using tools like Adobe, marketing dashboards, and third-party reporting software.Generate regular performance reports and insights for senior leadership and stakeholders.Make data-driven recommendations to refine strategies and improve campaign effectiveness.Team leadership & collaboration Mentor and manage a team of digital media specialists, ensuring ongoing professional development and high-quality campaign execution.Collaborate with cross-functional teams including creative, content, SEO, and product marketing to ensure cohesive campaign strategies.Liaise with external partners and vendors to leverage additional expertise and tools.Industry & trend monitoring Stay current with digital marketing trends, emerging platforms, and evolving best practices.Evaluate and integrate new digital tools and techniques to enhance campaign performance.Budget management Develop and manage the paid media budget, ensuring efficient allocation of resources.Conduct regular budget reviews to assess spend effectiveness and ROI.QualificationsDo I Have What It Takes?Education & experience Bachelor's degree in Marketing, Business, Communications, or a related field.3 or more years of experience in digital marketing with a strong focus on paid media management.Technical proficiency Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools.Proficient with analytics and reporting tools (e.g., Google Analytics, Adobe, Domo).Experience with A/B testing tools and methodologies.Skills & competencies Strong analytical and problem-solving skills with a data-driven mindset.Excellent communication and leadership abilities.Proven track record of successfully managing large-scale digital advertising campaigns.Ability to work effectively in a fast-paced, dynamic environment.Additional attributes Detail-oriented with strong organizational skills.Ability to think creatively and strategically to drive campaign innovation.Familiarity with SEO/SEM strategies is a plus.