Creative Strategist / Paid Media

Creative Strategist / Paid Media We are a rapidly scaling direct-to-consumer health and wellness brand operating across major digital advertising platforms. As the brand continues to grow, leadership is shifting focus from purely technical media buying toward creative-led growth, recognizing that modern paid media performance is driven primarily by creative strategy. Role Overview We are hiring a Creative Strategist with Paid Media experience to own the intersection between creative direction and performance marketing. This is a hybrid role—ideal for someone who started as a media buyer and evolved into a creative thinker who understands why ads work, how hooks drive performance, how messaging impacts conversion, and how creative testing fuels scalable growth. You will work closely with leadership and creative resources to develop, test, and iterate high-performing ad concepts. Key Responsibilities Creative Strategy Develop ad concepts and creative testing frameworks Create briefs for video, UGC, and static creatives Identify winning hooks, angles, and messaging themes Analyze creative performance and iterate based on data Build structured creative testing roadmaps Paid Media Collaboration Collaborate with media buying execution (Meta, TikTok, etc.) Understand performance metrics and attribution trends Translate data into actionable creative insights Support scaling winners and refreshing fatigued creatives Performance Analysis Review ad-level data to identify creative trends Understand why creatives succeed or fail Optimize messaging for CTR, CPA, and ROAS Partner with leadership on growth experimentation Ideal Candidate Profile Required 3–7 years of experience in paid media or performance marketing Strong background in Meta and/or TikTok advertising Demonstrated creative strategy experience Ability to analyze performance data and extract insights Experience briefing creatives and working with editors/designers Strong English communication skills Organized, analytical, and proactive mindset Strongly Preferred Experience in DTC, eCommerce, or CPG brands Experience with UGC-driven creative strategies Understanding of funnel-based creative (TOF / MOF / BOF) Health-conscious lifestyle alignment with wellness brands Experience working with fast-scaling ad accounts What This Role Is Not Not purely a media buyer role Not purely a graphic design role Not influencer management This role owns creative strategy that drives paid media performance. What We Offer Competitive compensation based on experience High ownership over creative direction Ability to directly impact revenue performance Long-term growth opportunity within a scaling brand Collaborative and fast-paced remote environment Somewhere