Senior Director of Marketing

ABOUT US:

Digimarc (NASDAQ: DMRC) is building the trust layer for the modern world. As AI accelerates how we produce, share, and interact with the world, the risks of fraud, counterfeiting, and misinformation are growing exponentially. Our innovative, highly scalable, and ultra-secure solutions make it possible for consumers, businesses, and intelligent systems to instantly verify what's real, protect what matters, and transact with confidence. Digimarc's solutions for loss prevention, authentication, and digital are built to counter the speed and sophistication of today's AI-enabled threats. Trusted by the world's central banks to deter the counterfeiting of global currency, we exist to protect truth in every interaction, spanning both the physical and digital worlds.


ABOUT THE ROLE...

We are seeking a hands-on, results-driven Sr. Director of Marketing to build and lead a lean, high-impact marketing function responsible for driving pipeline, shaping market positioning, and enabling revenue growth across multiple product lines.

This is not a traditional marketing role.

This role sits at the center of commercialization, owning both:
• How we go to market (strategy, positioning, messaging)
• How we generate and convert demand (pipeline, campaigns, funnel performance)


You will operate as the quarterback of marketing and GTM alignment, partnering closely with Sales, Product, and Commercial leadership to ensure we are not just executing campaigns-but bringing clear, compelling, and sellable offerings to market.

This role requires an operator who is comfortable building from the ground up, working through ambiguity, and making clear decisions about where to focus. You should have a strong bias for action, while also bringing structure, clarity, and discipline to how marketing drives business outcomes.

WHAT YOU WILL DO...
1. Own Marketing's Contribution to Revenue

• Own pipeline generation targets across product lines
• Define and execute campaigns that drive MQLs, meetings, opportunities, and closed revenue
• Monitor and optimize performance across the funnel (MQL → closed won)
• Identify gaps in conversion and take action to improve outcomes

2. Lead Product Marketing & Messaging Strategy

• Define target segments, ICPs, and priority markets
• Develop clear, differentiated positioning and value propositions across product lines
• Translate product capabilities into sellable, repeatable offerings
• Ensure messaging is consistent, clear, and resonates with buyers and partners
• Continuously refine messaging based on market feedback, deal insights, and performance data

3. Drive Go-To-Market (GTM) Strategy

• Partner with Sales and Commercial leaders to define:
  • Target accounts and segments
  • Route-to-market approach (direct, partner, hybrid)
  • Campaign focus areas and sequencing
• Align marketing initiatives to the most critical business priorities
• Make clear tradeoffs on where to invest vs. deprioritize

4. Build and Execute Integrated Campaigns

• Develop and lead multi-channel campaigns across key product lines
• Define campaign strategy (audience, message, channel mix)
• Drive continuous testing, learning, and optimization
• Ensure campaigns are tightly aligned with sales motions and priorities

5. Partner Deeply with Sales

• Establish tight alignment with Sales leadership on goals, messaging, and pipeline quality
• Ensure Sales has the content, tools, and clarity needed to convert pipeline
• Build strong feedback loops from Sales to improve messaging and campaigns
• Support key deals and strategic opportunities as needed

6. Lead a Lean, High-Impact Team

• Lead a focused team across:
  • Marketing Operations & Campaign Delivery
  • Content / Messaging (Writer)
  • Creative / Design
• Set clear priorities, roles, and expectations
• Ensure work is aligned, delivered on time, and tied to outcomes
• Remove blockers and drive accountability

7. Own Marketing Systems, Funnel & Performance Visibility

• Partner with Marketing Ops / RevOps to ensure:
  • Lead scoring, routing, and lifecycle stages are effective
  • Campaigns are executed cleanly and efficiently
• Ensure reporting provides clear, actionable insights
• Use data to inform decisions-not just report activity

8. Define and Manage Marketing Roadmap

• Own the quarterly marketing roadmap across markets
• Prioritize initiatives based on business impact
• Ensure focus on what matters most-avoid overextension
• Clearly communicate priorities, progress, and outcomes

WHAT WE ARE LOOKING FOR...

• 10+ years of B2B marketing experience in growth-stage or complex environments
• Proven track record of driv ing pipeline and revenue growth
• Strong experience in both:
  • Demand generation / campaign execution
  • Product marketing / positioning
• Experience working across multiple product lines or markets
• Deep understanding of marketing funnels, lead lifecycle, and conversion metrics
• Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce)
• Ability to operate both strategically and tactically in a lean environment
• Experience partnering closely with Sales and influencing GTM decisions

Key Traits for Success

• Revenue-oriented - prioritizes outcomes over activity
• Strong operator - able to execute while building structure
• Strategic thinker - can simplify complex offerings into clear messaging
• Decisive - makes tradeoffs and focuses on what matters most
• Comfortable with ambiguity - brings clarity where it doesn't exist
• Highly collaborative - builds strong alignment across teams
• Accountable - takes ownership of results, not just output
• Curious and adaptive - continuously learns and improves

Benefits:

• Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
• Restricted Stock Units
• Flexible Paid Time Off & Holidays
• Life Insurance
• Employee Stock Purchase Plan (ESPP)
• Mentorship Opportunities
• Training & Development

Our Culture:

We are a team of problem-solvers united by our company's immense potential to help solve complex challenges.


We align to the following Digimarc core values:

• Collaborative - Stronger together. We embrace diverse perspectives and harness our collective talent to realize our full potential.
• Curious - Listen and look forward. We think differently and seek out opportunities for growth to exceed our stakeholders' expectations.
• Courageous - Innovate with integrity

We challenge each other and do the right thing - even when it's difficult - to deliver wins for our customers.


Join our team and work in support of a technology platform that can transform how consumer goods are made, bought, sold, and recycled around the globe. Digimarc is committed to the health and safety of our employees and their families. We are dedicated to diversity, professional development, and the success of our employees. For more information, visit us at


Digimarc is seeking diverse applicants. We are an equal opportunity employer and consider qualified applicants for employment without regard to race, gender, age, color, religion, disability, veteran status, sexual orientation, gender identity, or any other protected factor. We want the best people who share our values.


This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


Principals only. No recruiters please.