Social and Digital Media Specialist

Romph & Pou Agency

Job Description

Benefits:

Free food & snacks
Health insurance
Opportunity for advancement
Vision insurance
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Flexible schedule
Tuition assistance

Social & Digital Media Specialist

We are looking for a creative, data-driven Social & Digital Media Specialist to join our growing agency team. In this role, you will develop, execute, and manage engaging social media content and digital campaigns for a diverse portfolio of clients.

Key Responsibilities

Social Media Management & Strategy

Content Calendars: Develop and manage monthly content calendars across platforms like Instagram, LinkedIn, TikTok, Facebook, and X (formerly Twitter).
Community Management: Monitor channels, respond to comments and messages, and foster active, engaged brand communities.
Copywriting & Creative: Write compelling, on-brand captions and collaborate with the design team (or use tools like Canva) to create engaging visuals and short-form video.

Digital Advertising & Paid Media

Campaign Execution: Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms).
Budget Management: Oversee ad budgets, targeting, and A/B testing to maximize Return on Ad Spend (ROAS).

Analytics & Reporting

Performance Tracking: Monitor daily, weekly, and monthly campaign metrics using native analytics and tools like Google Analytics.
Reporting: Compile clear, client-friendly reports that highlight KPIs (Key Performance Indicators), campaign successes, and areas for improvement.

Trend Forecasting

Stay ahead of the curve on algorithm updates, emerging platforms, and digital marketing trends to keep client strategies innovative.

Qualifications & Skills

Experience: 2–4 years of experience in social media management and digital marketing.
Platform Mastery: Deep understanding of digital media, Meta, LinkedIn, TikTok, Pinterest, and X.
Tool Proficiency: Familiarity with social media scheduling and management tools (e.g. Hootsuite) and basic design software (Canva).
Analytical Mindset: Strong ability to interpret data from Google Analytics and social/digital native dashboards to adjust strategies.
Communication: Exceptional written and verbal communication skills with a keen eye for detail and grammar.
Time Management: Ability to juggle multiple client accounts, meet tight deadlines, and work in a fast-paced environment.

Apply

Vacancy posted 3 days ago

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